Lead Product Manager, MarTech Platforms

Description
Remote OR Hybrid : This role is based remotely but if you live within a 50-mile radius of the Warren Tech Center, you are expected to report to that location three times a week at minimum.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
The Role:
GM is hiring a Lead Product Manager, MarTech. This leadership role sits at the intersection of marketing strategy and technology, building the tools that our marketing teams need to create compelling customer experiences and drive performance marketing results.
You'll manage the scope and teams responsible for designing and implementing MarTech platforms focused on audience creation, activation, and personalization. You will leverage best-practices in product development, agile scrum-based delivery, and strategic road-mapping to deliver modern marketing tools with an eye towards a closed-loop data-driven ecosystem across the customer lifecycle. You'll work with cross functional teams like engineering, marketing, privacy, and loyalty to create cohesive product capability roadmaps. You'll work in partnership with the Marketing Operations leaders to align on vision, strategy, and priority.
This role requires self-starter, with deep expertise in the marketing technology with a proven track record designing and building marketing technology tools like Adobe's Experience Platform, Salesforce Marketing Cloud, and others - along with deep knowledge and expertise across the full MarTech solution space (personalization, media activation, email campaign management, CMS, AdTech, identity resolution, etc.), with a deep understanding of the importance of data design to drive platform implementations.
What You'll Do (Responsibilities):

• Responsible for MarTech Product from solution design to implementation and adoption
• Lead and mentor a team of Product Managers and Analysts
• Partner with marketing leaders to develop and communicate product roadmaps
• Partner with internal / external delivery teams to design and delivery platform features

Additional Description
Your Skills & Abilities (Required Qualifications):

• Bachelor's Degree required
• 7+ years of hands-on experience with either Campaign Management, Customer Data Platforms, Advertising Technology, Personalization Engines as a business architect or product manager is required
• In-depth knowledge of modern campaign marketing software, ESP, SMS, and leading tools, along with a solid understanding of Marketing Technology (MarTech) and Advertising Technology (AdTech)
• Experience architecting, designing, and deploying complex technology, with an eye towards automation, simplicity, and rationalization
• Experience and comfort managing direct and indirect teams; scrums, agile cross functional teams, vendor stakeholders
• Proven experience succeeding in complex, matrix and cross-functional projects
• Ability to personally deliver large scale initiatives in a fast-paced environment with high levels of complexity and ambiguity
• Innovative thinking to approach challenges from multiple fronts, and ability to think outside the box
• Experience setting, managing, and reporting against multi-year plans, budgets, critical metrics, breakthroughs, roadmaps, etc.

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.

• The expected base compensation for this role is: ($117,800 - $184,000). Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits:

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

#LI-ST1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.