Lead Product Manager Loyalty Communications

About this role:
Wells Fargo is seeking a strategic and detail-oriented Lead Product Manager to oversee the development and management of servicing and marketing communications for our General Purpose, Co-brand, and Small Business Credit Card Loyalty programs. This role is responsible for the end-to-end lifecycle of internal and customer-facing content in both English and Spanish, ensuring accuracy, compliance, and a seamless customer experience.
You will lead initiatives that challenge the status quo, streamline processes, and enhance the effectiveness of Loyalty communications. This includes managing content delivery roadmaps, execution, quality assurance, and compliance with internal controls and regulatory standards.
In this role, you will:

• Lead the development and optimization of customer-facing communications for Credit Card rewards and benefits.
• Conduct market research and performance analysis to drive communication change initiatives.
• Ensure consistency and effectiveness across all Loyalty communications and channels.
• Implement communication solutions using Agile methodologies.
• Mitigate risk related to Loyalty communications, optimize end-to-end monitoring activities, and ensure compliance with regulatory and internal standards.
• Collaborate with cross-functional teams including Product Management, Legal, Compliance, Digital, Marketing, Translation Services, and third-party vendors.
• Maintain document version control and approval workflows to ensure content accuracy.
• Oversee Change in Terms notifications and other regulatory communications.
• Drive efficiencies by simplifying communication processes and documentation.
• Retain and manage all required documentation in accordance with applicable controls.
• Mentor junior team members and lead cross-functional initiatives.

Required Qualifications:

• 5+ years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Strong editorial and document management skills.
• Strong organizational, verbal, and written communication skills.
• Knowledge of communications review processes and procedures.
• Proficiency in Spanish and experience managing English-to-Spanish translations.
• Familiarity with legal and compliance review processes.
• Experience with Agile methodologies.
• Experience in marketing, credit card loyalty, or insurance product management.
• Experience working with third-party vendors.
• Ability to influence and negotiate with key stakeholders.
• Ability to work independently and thrive in a complex, matrixed environment.
• Proficiency in Adobe Professional and Microsoft Office Suite.
• Bachelor's degree or higher.

Job Expectations:

• Ability to travel up to 10% of the time.

Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
Salary is just one component of Wells Fargo's total rewards package. Depending on the role, a Wells Fargo's employee may be eligible for additional forms of compensation, such as sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs).
$84,000.00 - $164,400.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:
24 Aug 2025
* Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.