Lead the product strategy and roadmap for data monetization, focusing on integrating first-party data with advertising platforms, engaging customers, and ensuring privacy compliance.
Attentive® is the AI-powered mobile marketing platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to deliver 1:1 messages that truly resonate.
With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.
Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!
About the Role
We’re seeking a Lead Product Manager to drive our data monetization strategy, leveraging Attentive’s identity graph and first-party data to improve return on ad spend across platforms. You’ll own initiatives that unlock new value for our customers by powering more efficient, privacy-safe, and AI-enhanced advertising through data products and integrations.
What You'll Accomplish
- Own the product strategy, roadmap, and executive alignment for data monetization initiatives, with a focus on activating first-party data across ad platforms
- Lead integrations with key advertising platforms like Meta — including deep familiarity with EMQ (Event Match Quality) scores and optimization levers
- Collaborate with data science and engineering to build scalable infrastructure for identity resolution, enrichment, and audience activation
- Partner with legal and compliance to ensure privacy-safe, consent-driven data usage
- Engage directly with strategic customers to solicit feedback and validate product concepts
- Define and run hypothesis driven A/B tests to evaluate product impact, in collaboration with go-to-market and analytics teams
- Track performance metrics, ensure product adoption, and drive continuous iteration based on data insights
Your Expertise
- 6+ years of product management experience, ideally in ad tech, martech, or B2B SaaS
- Experience building and scaling integrations with Meta, TikTok, or similar social platforms
- Proven record of driving product launches from alpha through GA with clear success criteria and learning objectives at each stage
- Understanding of EMQ scores, identity matching, and the mechanics of social ad targeting strongly preferred
- Deep analytical skills and familiarity with experimentation frameworks (A/B testing, holdouts, etc)
- Comfortable working across cross-functional teams including data science, legal, and customer success
- Excellent written and verbal communication skills
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full time position is $173,200 - $240,000 annually + equity + benefits
- Equity is a substantial part of the total compensation package
- Our salary ranges are determined by role, level and location
#LI-BH1
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
Top Skills
A/B Testing
Ad Tech
Audience Activation
B2B Saas
Data Monetization
Identity Resolution
Martech
Meta
Tiktok
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