The Lead Generation Specialist focuses on identifying and qualifying new leads, managing the handoff to producers, and conducting targeted marketing campaigns.
The role of a Lead Generation Specialist is to continuously hunt for new opportunities to engage with. Once a prospect has been determined, the LGS will initiate a smooth handoff of the lead to a Qualified Producer (Account Manager). Leads will be targeted though digital campaigns, events and overall networking. PRIMARY RESPONSIBILITIES:
Meet Quarterly KPI’s
Meet Monthly New Prospect Meeting Goals
Utilization of 3rd Party Technology to Qualify, Automate and Record leads
Lead Management
Transfer leads to Producer
Cadence Management for Targeted Prospects
Landing Page and Forms - Partnership with Marketing
Develop service and market specific landing pages and forms to push out in targeted campaigns
Targeted Lead Generation - Producer One on One Support
Support each producer by pulling market specific leads and launching highly targeted campaigns to generate leads.
KNOWLEDGE, SKILLS & ABILITIES:
Innovative and Motivated
Enjoys selling
Flexibility
Excellent communication, organizational and time management skills as well as interpersonal skills.
Work independently and as a member of a highly cohesive team.
Ability to multi-task in a fast-paced environment.
EDUCATION & EXPERIENCE:
3-5 years' relevant experience
Must be well organized with demonstrated effective time-management and computer skills.
Demonstrates the organization’s core values, exuding behavior that is aligned with the firm’s culture
IMPORTANT NOTICE:
This position description is intended to describe the level of work required of the person performing in the role and is not a contract. The essential responsibilities are outlined; other duties may be assigned as needs arise or as required to support the organization. All requirements may be subject to reasonable accommodation to applicants and colleagues who need them for medical or religious reasons.
Starting pay is $55,000 + and negotiable at time of offer.
Click here for some insight into our culture!
The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.
Top Skills
3Rd Party Technology
Digital Campaigns
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