The Lead Designer will define the design direction, create brand guidelines, and develop marketing collateral, ensuring brand consistency across channels while collaborating with internal teams.
The Lead Designer plays a pivotal role in defining the design direction and creative vision, ensuring all visual elements are cohesive and compelling. This position requires a dynamic individual who partners with internal teams to translate business goals into clear, visually impactful concepts that support Thrive’s brand from ideation through execution. Proficiency in visual storytelling is essential. The ideal candidate is collaborative, growth-oriented, resilient, and a trusted colleague across the organization, managing workflow, input, and priorities effectively. Remote position, plus travel to team events.
Key Responsibilities
Tools
Qualifications
Bonus Points
Key Responsibilities
- Brand Guide Development: Create comprehensive brand guidelines that dictate brand representation across various platforms, working closely with the CMO on messaging and content.
- Marketing Collateral: Design product sheets, presentations, graphics, and promotional materials that align with the brand’s visual identity.
- Digital Assets: Develop graphics for websites, social media, and email campaigns to ensure a cohesive online presence.
- Collaboration: Work closely with marketing team, product managers, and other stakeholders to maintain brand consistency across all channels.
- Creative Leadership: Lead brainstorming sessions, ideate concepts and campaigns, create mockups, refine design details, and prepare assets efficiently.
- Cross-Functional Collaboration: Continuously communicate with various teams and partners to ensure alignment and work toward implementation.
- Art Direction: Select photography, assets, and provide video input.
- File Management: Organize and structure file systems.
- Brand Evolution: Continuously evolve the brand over time.
Tools
- Adobe Creative Suite
- Canva
- PowerPoint
Qualifications
- 5-7+ years of experience in a tech organization (MSP experience is a plus), with a strong background in working with cross-functional partners and executing a pre-defined brand; experience in a technology-focused, product-led company is preferred.
- At least 3+ years’ experience as an In-House Senior/Lead Designer and 3+ years of mentoring/leadership or management experience.
- Excellent organizational, presentation, and communication skills.
- Proven ability to create compelling narratives through visual design.
- Experience collaborating with external agencies.
- A learning and growth mindset.
- Skilled in multi-tasking to manage a high volume of creative and content.
- Deep understanding of design across multiple mediums.
Bonus Points
- Skills in photography, illustration, video, motion graphics, or other fine art and creative pursuits.
Top Skills
Adobe Creative Suite
Canva
PowerPoint
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What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
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