ID5 enables addressable and measurable advertising to support the growth of the digital economy and provide free and safe access to content and services. Technical changes, signal loss, and increasingly more stringent data protection regulations require new, advanced technologies that enable audience addressability while respecting people’s privacy preferences.
ID5 has risen to this challenge and developed solutions that support publishers’ and marketers’ need for better addressability. Its laser focus on Identity sets it apart from competitive solutions and enables the company to offer the most advanced and sophisticated identity services to over 100,000 media properties, and hundreds of technology platforms and advertisers, making it the most adopted identity solution in the market.
Role Overview
We are seeking an experienced marketing leader to cover the SVP of Marketing role during maternity leave. This is a senior leadership position responsible for driving ID5’s global marketing strategy and execution across brand, product, communications, and demand generation. As a member of the executive team, the interim SVP will also play a key role in company-wide decision-making and cross-functional alignment.
Key Responsibilities
Leadership & Strategy
- Oversee ID5’s marketing function, including brand positioning, messaging, and activation.
- Lead and support a high-performing remote marketing team covering Events & Demand Generation, Communications & Content Marketing, Product Marketing, and Market Intelligence.
- Collaborate with Commercial (Sales, Strategic Partnerships, Publisher Development), Product, and other teams as needed to align marketing efforts with business goals.
- Participate in weekly Executive Team (Zoom) meetings as well as in-person bi-monthly Seminars, contributing to company-wide strategic discussions and decisions.
Messaging & Positioning
- Ensure consistency and clarity in ID5’s positioning across all channels and audiences.
- Oversee ongoing brand initiatives and ensure alignment with the company’s narrative around Adaptive Identity, privacy, and cross-environment addressability.
Events, Campaigns & Demand Generation
- Oversee strategy and execution of ID5-hosted and third-party events, ensuring alignment with strategic priorities and ROI.
- Support team members managing logistics, programming, and post-event follow-up.
- Supervise the execution of marketing campaigns across digital, partner, and event channels.
- Support the team in planning and optimising demand generation initiatives to achieve pipeline goals.
Content Marketing & PR
- Initiate, review, and approve major content initiatives, including articles, whitepapers, thought leadership pieces, and guides.
- Manage the relationship with the PR agency, ensuring alignment on messaging and coordinating communications around key launches or partnerships.
Product Marketing
- Ensure product launches and feature updates are communicated effectively to the right audiences across all channels.
- Review and guide messaging, positioning, and sales enablement materials to support go-to-market efforts.
Market Intelligence
- Oversee strategic research and competitive analysis to inform marketing and product decisions.
- Provide support in identifying trends, opportunities, and risks in the evolving identity and ad tech landscape.
Team Management & Operations
- Provide leadership, feedback, and guidance to the team while maintaining a supportive and collaborative culture.
- Ensure smooth operation of marketing workflows, tools, and reporting.
- Manage budget allocations and tracking.
Requirements
Experience & Skills
- 10+ years of experience in B2B marketing, ideally within the digital advertising, SaaS, or identity/technology sectors.
- Proven leadership experience managing and mentoring multi-functional marketing teams, with a track record of driving alignment, execution, and results.
- Strong background in strategic marketing, with expertise across brand, product marketing, demand generation, PR, and content.
- Experience working closely with executive teams and contributing to company-wide strategic planning and decision-making.
- Excellent written and verbal communication skills; able to craft, review, and approve messaging for both technical and business audiences.
- Solid understanding of the digital advertising ecosystem, including identity resolution, privacy, CTV, and programmatic.
- Comfortable operating in a remote-first, fast-paced, international environment with a high degree of autonomy and initiative.
- Previous experience in an interim or maternity cover leadership role, ideally within a scaling B2B tech company, is a plus.
Personal Attributes
- Strategic thinker with a pragmatic and hands-on approach to execution.
- Collaborative and supportive leadership style, able to step in without disrupting team dynamics.
- Strong sense of ownership, accountability, and follow-through.
- Resourceful and adaptable, able to quickly get up to speed and keep momentum going.
What we offer to our talent
- Remote-first working policy
- A competitive compensation package, including stock options in ID5
- WeWork membership and option to work from different WeWork locations
- Regular offsites to enjoy face-to-face time and to bond further with your colleagues
- A dynamic environment that offers room for growth and development to all employees
- A friendly, international, and multicultural team
- We are proud to be an equal opportunity employer. We celebrate diversity and are passionate about creating an inclusive environment in which all employees can thrive
More about ID5
Launched in September 2017, ID5 currently employs 50 people and works with premium publishers, ad tech platforms, and advertisers globally. Built to improve addressability across all digital advertising environments, ID5 has rapidly established itself as the most adopted identity solution in the market, prevailing over larger and more established companies thanks to its unique position and focus on providing the best identification and data protection technology.
The company is backed by financial and strategic industry investors who believe in ID5’s vision and plan. This investment has allowed ID5 to expand the business, increase its footprint globally, and hire the best talent to support its ambitious growth plans.
Recognized as one of the most outstanding employers by Digiday’s WorkLife Awards 2023, ID5 is a remote-first company, allowing employees to work from different locations and time zones indefinitely. We equip our team with all the tools needed to perform their work remotely, and we ensure people bond and stay connected thanks to regular all-hands meetings, communication tools such as Slack and Zoom, and by organizing regular offsites around the world. We also offer WeWork membership for those who prefer not to work from home, and allow individuals to move across different WeWork locations. More details about our remote-first organization here:https://www.linkedin.com/posts/mathieuroche_team-remotework-remoteworklife-activity- 6927642580742504449-KbhL
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