The Integrated Marketing Strategist develops and oversees omni-channel marketing strategies, aligning media to business objectives, managing campaigns, analyzing performance, and providing strategic insights and client advisement.
Job Title: Integrated Marketing Strategist
Role Summary: The Integrated Marketing Strategist is responsible for shaping, planning and overseeing the execution of cross-channel marketing strategies that align paid, owned and earned media (omni-channel) with business and brand objectives. This role acts as the connective tissue between media, creative, analytics, and account teams — ensuring all channels combine into a unified journey and deliver measurable impact.
Essential Job Functions:
● Develop holistic marketing plans that cover the full funnel (awareness → consideration → conversion → retention), identifying how each channel (paid social, search, programmatic, CRM/email, content, partnerships) plays its role.
● Collaborate with account leadership, channel leads, creative teams and analytics to translate business goals into media strategies, creative briefs and test road-maps.
● Define and track key performance indicators (KPIs) across channels, build a shared KPI glossary, reconcile source data, ensure measurement integrity.
● Use data and insights to identify opportunities, optimize media mix and budget allocation, drive performance improvements across channels.
● Lead scenario modeling or attribution-thinking (where scale permits) — e.g., forecasting spend to outcome, building cross-channel journey maps.
● Manage the governance around integrated campaigns — ensuring timing, messaging, creative consistency, brand voice alignment and operational smoothness.
● Produce regular client-facing and internal reports/insights that clearly articulate what’s working, what’s not, and what we’re doing next.
● Serve as a strategic advisor to clients (or internal clients) — helping them understand how marketing investments ladder up to organizational outcomes (revenue, donations, awareness, retention).
● Stay current with marketing technology, data/analytics advancements, channel innovations and best practices — and bring those insights into the planning process.
Experience:
● Bachelor’s degree in Marketing, Communications, Business or related. (Masters preferred in some senior roles.)
● Typically 5-10 years of experience in integrated marketing, or performance strategy across multiple channels (agency or brand-side).
● Proven track record of developing and managing multi-channel marketing campaigns that delivered measurable outcomes.
● Strong analytical mindset — ability to interpret data, build models, reconcile across sources, and derive strategic recommendations rather than purely descriptive reports.
● Experience with media (paid and owned), CRM/email, programmatic, search, content and social (either directly or through collaboration).
● Excellent communication and presentation skills — able to translate complex strategy and data into compelling narratives for senior stakeholders.
● Strong project and stakeholder management skills — able to coordinate multiple channels, teams, timelines, and budgets.
● Ability to think conceptually and strategically, while also overseeing tactical execution details.
● Familiarity with modern marketing technology (ad platforms, analytics tools, CRM systems, attribution frameworks) is highly desirable.
● For nonprofit or mission-driven organizations: an understanding of donor/customer lifecycle, engagement metrics, awareness vs. conversion dynamics is a plus.
Success Metrics
● Achievement of agreed KPI outcomes (e.g., ROAS, cost per acquisition, donor LTV, recurring donor rate)
● Improvement in cross-channel integration (e.g., fewer silos, more unified creative + messaging)
● Improved data integrity and trust in reporting (e.g., reconciliation between internal and external metrics)
● Client satisfaction: clients perceive the strategist as driving insight, alignment and strategic leadership, not just tactical execution.
Reporting Structure
● Works closely with Account Managers, PMO/Project Managers, Channel Leads (Paid Social, Search, CRM/Email, Programmatic), Creative, Analytics
Top Skills
Ad Platforms
Analytics Tools
Crm Systems
Marketing Technology
Similar Jobs
Cloud • Security • Software • Cybersecurity • Automation
As a Commercial Account Executive, you will manage relationships with mid-market customers, drive sales cycles, and support adoption of GitLab's solutions while collaborating with cross-functional teams.
Top Skills:
AIDevsecopsSaaS
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
The role involves executing threat hunting operations, delivering high-impact intelligence briefings, and building partnerships with customers to enhance security against advanced threats.
Top Skills:
CloudElastic StackHumioLinuxmacOSMitre Att&CkSplunkWindows
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
The role involves researching, developing, and delivering vulnerability detection capabilities for CrowdStrike, collaborating with teams on technical solutions and product requirements.
Top Skills:
GoPerlPython
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
