Integrated Marketing Senior Associate

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As an Integrated Marketing Senior Associate, you'll leverage your prior experience in a digital marketing role to develop new and exciting campaign strategies. You will play a key role in ensuring all marketing campaigns adhere to best practices, compliance regulations, and deliver an exceptional customer experience. You'll bring creative and innovative campaigns to life, while driving new user acquisition and customer engagement.
What you'll do as an Integrated Marketing Senior Associate

• Contribute to the development and execution of integrated marketing campaigns for the Jackpocket Lottery app, with a focus on increasing engagement and driving user activation.
• Partner with Growth Marketing, Product, CRM, RevOps, Partnerships, and Creative teams to ensure alignment and bring consumer-centric marketing solutions to life.
• Develop compelling marketing and creative briefs that guide internal teams and external agencies toward impactful, on-brand campaigns.
• Leverage data to inform storytelling and campaign strategies, translating complex metrics into actionable insights and clear recommendations.
• Support project planning and execution by organizing cross-functional campaign kickoffs, managing timelines, and enabling go-to-market excellence through marketing toolkits.
• Ensure marketing campaigns adhere to compliance regulations and reflect a high-quality customer experience across all touchpoints.
• Help shape the long-term vision for integrated marketing within the Lottery business by identifying new opportunities and contributing to process improvements.

What you'll bring

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• A minimum of 2 years of experience in digital marketing, preferably in a consumer-facing or product-focused environment; experience with social media marketing is a plus.
• A proactive, highly organized approach with strong project management skills and a desire to thrive in a fast-paced environment.
• Excellent written and verbal communication skills, with ability to create polished presentations in Google Slides.
• Analytical and data-driven mindset, with the ability to translate insights into actionable decisions; experience with Excel or Google Sheets is preferred.
• Attention to detail and the ability to manage multiple projects simultaneously while maintaining high-quality execution.

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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 70,400.00 USD - 88,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.