The Integrated Marketing Manager will develop customized media programs for advertising clients, lead sales efforts, and collaborate cross-functionally to drive revenue for CNET Group.
The Opportunity:
CNET Group is seeking an experienced Integrated Marketing Manager with a passion for maximizing revenue through strategic and highly customized media programs built for top tier advertising clients. The ideal candidate will have a strong understanding of digital advertising platforms and the media landscape with experience in entertainment, lifestyle, or tech media publishing. You have a passion for working cross functionally to come up with a customized strategy that solves the client’s problems, using a massive suite of solutions at CNG. You are a seasoned storyteller and take ownership of deckbuilding as the medium to visually communicate complex and multi-pronged programs and solutions.
As a key member of the Marketing, Strategy & Solutions team, this Manager role brings a strategic approach to packaging and positioning the CNG product suite, tentpoles and seasonal offerings, to deliver unique and exciting programs that drive impact for advertisers. This role liaises with product, design, audience development, affiliate commerce, sales, research, branded content, and editorial to distill the value of CNG and drive digital transformations for our top vertical target accounts. This role will offer a career-driven marketer the opportunity for ongoing exposure to Sales & Marketing Leadership.
With hero publishing brands like CNET, Mashable, & PCMag, this is a role that has depth and high innovation potential.
Key Responsibilities:
- Be our resident client strategist and storyteller, crafting cross platform, custom programs leveraging our full suite of solutions to drive impact and value for our advertiser partners.
- Lead in-bound sales efforts for top strategic accounts: respond to RFPs in various formats including decks, one-sheets, write-ups and client presentation meetings.
- Understand the value that data and insights have in storytelling and utilize them to drive home why CNG is a must-buy.
- Contribute to the development of messaging and brand narratives based on the strategy, goals, key trends, competitive landscape, points of differentiation, and audiences within the CNG portfolio of publishing brands.
- Liaise with our Editorial and Sales Development teams to consult revenue opportunities and provide marketplace feedback
- Lead marketing solution training sessions on new offerings, editorial tentpoles and cross-channel efforts.
- Partner closely with account executives to grow revenue among key accounts, non-endemic verticals, and help close repeat business and extended partnerships.
Job Qualifications:
- 5+ years of experience in industry, solutions, or product marketing in the media advertising industry (i.e., traditional media, social platforms, digital media).
- Demonstrated understanding of digital media planning components and campaign architecture.
- Specific experience in the post-sale project management and execution of custom video and social media programs.
- Proven experience in developing compelling marketing assets and sales tools including presentations, industry briefs, solution briefs and recaps.
- Comfortable utilizing data sets from 3rd party research tools like ComScore and 1st party data, along with the know-how to develop performance benchmarks.
- Strong verbal communication skills with the ability to interact with all levels of individuals, both inside and outside the company.
- Strong project management skills with ability to thrive in high-pressure, time-sensitive scenarios and experience working in project and collateral management platforms like Asana, Gemini, SFDC, etc.
- A humble but ambitious style of collaboration with team members within marketing and across sales.
- Understanding of affiliate marketing, a plus.
About CNET Group:
CNET Group (part of Ziff Davis) represents a growing portfolio of trusted digital media brands—including CNET, PCMag, Mashable, Lifehacker, and ZDNet—specializing in tech reviews, news, and advice. Reaching over 81 million monthly users, we help consumers navigate, purchase, and enjoy technology through expert analysis and in-depth reporting. Our content empowers the world to use tech for personal development in all areas of life, and we seamlessly guide our readers toward the products and services that make their lives better.
About Ziff Davis:
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
Our Benefits:
CNET Group offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then CNET Group is the place for you.
Compensation Range:
Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job-related knowledge, skills, experience, and geographic location. The salary compensation for this role is $70,000 to $90,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education, and training, as well as business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
#CNETGroup
Similar Jobs
Healthtech • Other • Telehealth
As Senior Manager of Provider Brand and Integrated Marketing, you'll lead the marketing strategy for BetterHelp, focusing on provider engagement and growth. You'll define marketing initiatives, oversee integrated campaigns, and collaborate cross-functionally to enhance the provider experience, all while driving measurable business impact.
Fintech • Software
Lead the strategy and execution of multi-channel B2B campaigns, managing integrated marketing efforts to drive awareness, generate leads, and convert pipeline.
Top Skills:
HubspotMarketoSalesforce
Cloud • Software
The Integrated Marketing Manager will develop creative marketing strategies, manage global campaigns, and collaborate cross-functionally to optimize marketing performance.
Top Skills:
DomoEloquaGoogle AnalyticsMarketoPardotSFDC
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
