The Integrated Marketing Manager at Coupa will lead campaign strategies for North America, focusing on brand presence, stakeholder collaboration, and demand generation through integrated B2B marketing campaigns.
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of an Integrated Marketing Manager at Coupa:
If you're a bold, strategic B2B marketer who thrives on building high-impact campaigns that influence market perception, accelerate pipeline, and create lasting customer value—Coupa, the global leader in AI-Native Total Spend Management, wants to meet you.
We're looking for an Integrated Marketing Manager to lead campaign strategy and execution for North America—Coupa’s largest and most dynamic region. In this role, you'll go beyond typical campaign execution, driving meaningful change and elevating Coupa’s brand presence across the buying journey. You’ll be responsible for turning strategy into action: delivering coordinated, cross-channel campaigns that not only generate demand, but inspire engagement, trust, and long-term growth.
You’ll partner with stakeholders across Sales, Product & Solution Marketing, Account-Based Marketing, Field Marketing, Brand, Digital, and Marketing Ops—bringing everyone together around a single goal: helping our customers succeed.
What You’ll Do
- Own the end-to-end campaign strategy and execution for our Mid-Market Finance Integrated Campaign, within the Americas Growth Marketing team, translating business goals and global messaging into regional, high-performing integrated programs.
- Drive step-change growth in brand awareness and pipeline by pushing creative boundaries and unlocking new channels, tactics, and campaign plays.
- Champion the full buyer journey—mapping programs across awareness, consideration, and decision stages while aligning messaging and content to each persona and buying group.
- Collaborate closely across teams including Product & Solution Marketing, Account-Based Marketing, Digital Marketing, Sales, Field Marketing, Sales Enablement, Account Development Representatives and Brand to align messaging, prioritize strategic plays, and drive impact across key segments.
- Partner with Marketing and Sales Ops to track, analyze, and continuously optimize campaign performance using insights from 6sense, Marketo, Salesforce, Folloze and more.
- Fuel account progression and revenue growth with campaigns that activate ABM strategy, influence multi-threaded buying groups, and support sales acceleration.
- Manage the campaign calendar across industries, personas, and solution areas—driving clarity, visibility, and momentum behind key priorities.
- Orchestrate digital and content tactics that cut through the noise—from targeted paid media and email nurtures to webinars, partner activations, and multi-touch experiences.
- Elevate how we show up in the market—ensuring consistent, customer-first messaging that reflects Coupa’s leadership, values, and impact.
- Solves challenges strategically by finding innovative solutions, testing new ideas, and exploring unconventional approaches to drive campaign success.
What You Will Bring to Coupa
- 5+ years of B2B growth marketing and campaign-related experience, ideally in enterprise SaaS or technology.
- Proven track record of building integrated, cross-functional campaigns that influence awareness, engagement, and most importantly for this role—pipeline.
- A deep understanding of the modern B2B buying journey, particularly for the Finance persona, and how to engage and convert key personas across the funnel.
- Curiosity and hands-on familiarity with emerging AI technologies, with a proactive mindset toward leveraging AI to enhance campaign performance, improve efficiency, and elevate the quality of work and outcomes.
- Strong technical fluency with marketing and sales tools, combined with an aptitude for quickly learning—especially Marketo, 6sense, Salesforce, Folloze and related campaign orchestration platforms.
- Experience partnering closely with Account-Based Marketing and Product & Solution Marketing teams to bring complex value propositions to life.
- Strong project leadership and communication skills—you bring structure, energy, and alignment across multiple stakeholders and initiatives.
- A passion for innovation, a bias toward action, and a clear customer-first mindset that inspires others to rally around a shared vision.
- Exceptional storytelling skills, with the ability to translate complex concepts into compelling campaign messaging and assets.
The estimated pay range for this role is $104,000 - $135,000
The starting salary for the successful candidate will be based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
Coupa Boston, Massachusetts, USA Office
53 State Street Suite 1205, Boston, MA, United States, 02109
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