Insights Senior Manager

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the Sr. Manager you will be responsible for: 

• Analytics Strategy: Creating and leading the analytics strategy for an account. By learning your clients’ businesses and understanding the media strategy, you will lead the creation of annual learning agendas, testing and analysis roadmaps, and thought leadership as required. You should be able to anticipate and recommend what methods are necessary to comprehensively measure media and tie results back to bottom line driving outcomes, as well as what methods are necessary to test and assess current tactics plus channel expansion. When it comes to analytics, you are the leading voice on your accounts. 

• Client Relationship Building: You will build productive working relations with clients in order to provide a consultative approach to insights development and make impactful recommendations. Clients should seek you out with high value questions because you’ve consistently proven your expertise in their business and analytics needs. 

• Data Analysis & Reporting: Apply data-driven approaches to business strategy, including proficiency in forecasting, ROI analysis, customer segmentation, cross-channel measurement, and process optimization. Identify novel data sources, tools, and methodologies to elevate analytical impact. 

• Performance Tracking & Optimization: Lead end to end delivery of complex analytical projects, from scoping and hypotheses generation, to execution and presentations of results. Stay abreast of technological and industry developments related to your domain and provide appropriate suggestions to your clients. 

• Internal Collaboration: Work seamlessly across multiple business units, often facilitating collaboration between the analytics team and other internal stakeholders with clients

• Communication: Leverage story-telling skills to deliver insights that are clear, concise and useful. Leverage client key words and indicators to identify cross-sell opportunities and you lead opportunities appropriately. 

• Business Driven:  Primary analytics partner for senior business leaders, aligning analytics efforts with organizational objectives. Lead a holistic understanding of client business objectives and strategies and suggest alternative approaches that meet the needs of the client. Always listening for signs of client health, happiness or dissatisfaction and proactively address even small aspects of client dissatisfaction.  

• People Management: You will have several direct reports at the Manager or Sr. Analyst level and will be responsible for their career development. This includes defining and tracking progress against long term goals, delegating responsibilities, and proving valuable feedback.

Professional Qualifications: 

• 7-10 years of experience in analytics-focused roles with a proven track record of analytics strategy development (annual learning agendas, testing roadmaps), client relationship building, consultative insights development, and quantitative methods. 

• Ability to lead an encompassing analytics practice on the agency side for a business or group of businesses. This includes leveraging knowledge of the clients’ businesses to anticipate analytics needs and independently answer high value questions. Must be able to to broad or ambiguous questions and topics, and produce a finite approach to address them. 

• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams. Confident in preparing decks and presenting to senior level client leadership. 

• Advanced skills in business intelligence platforms (e.gTableau, Power BI, Metric) and data architecture (e.gSnowflake, Redshift)  are a p

• In-depth experience with statistical analysis and predictive modeling, with experience using key tools such and R, SQL, and Python

• Demonstrated success analyzing data and using analytics tools to drive marketing decisions

• Advanced computer skills including Microsoft Excel & PowerPoint

• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.

The hiring salary range for this role is ($100,000 - $125,000). We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. 

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.