The Senior Marketing Copywriter will lead marketing copy projects, create engaging content, collaborate with teams, and uphold brand voice while advancing social equity.
InsideTrack is seeking a seasoned Senior Marketing Copywriter to join our mission-driven nonprofit. This individual will help us raise awareness and engagement around the power of coaching to support learners in reaching their educational and career goals — playing a key role as we strive towards fueling equitable social mobility for all.
As the sole marketing copywriter, this strategic content leader will play a key role in shaping and communicating our brand voice across a variety of channels — crafting compelling content that resonates with higher education institutions, philanthropic organizations, workforce development partners and other key audiences. The ideal candidate brings a blend of storytelling savvy, B2B marketing expertise and digital fluency — with a passion for writing copy that sparks action and drives measurable results.
From long-form thought leadership to short-form campaign assets, the Senior Marketing Copywriter will write diverse copy across the entire marketing funnel. This individual will serve as a critical collaborator and contributor — generating ideas, guiding strategy, leading projects and producing performance-focused content that supports awareness, engagement and growth. This is an exciting opportunity for a writer who thrives in a collaborative, fast-paced environment and finds purpose in work that helps expand opportunity and equity for learners.
If this sounds like you, join our tight-knit team! You’ll report to and partner with the Strategic Content Marketing Manager, working together to plan and execute comprehensive content strategies that ultimately expand our impact on learners and the organizations who serve them.
About InsideTrack:
InsideTrack is a nonprofit organization that’s passionate about empowering and advancing learners to achieve their education and career goals. By harnessing the power of coaching, our work creates opportunity, enhances individual well-being, facilitates economic and social mobility, and advances equity. Since 2001, we’ve served more than 3.5 million students, partnering with 350+ institutions and organizations to directly increase postsecondary enrollment, persistence, completion and career readiness. Our growing organization offers a culture that promotes diversity and inclusion, job fulfillment, personal growth and work-life balance. Join us in our mission to expand our impact as we improve lives and create social change.
Essential Job Functions:
Write lean, engaging and action-driving copy across the marketing funnel. Act as primary copywriter on all marketing projects. Produce copy that drives brand awareness, lead generation and lead nurture. Excel at writing both long-form thought-leadership copy (e.g. reports, blog posts, case studies, SEO landing pages) and short-form campaign copy (e.g. slide decks, web copy, ads, emails).
Lead marketing copy projects from strategic ideation to execution. Manage copy projects from start to finish, including idea generation, content outlining, copywriting, stakeholder reviews and proofreading. Strategize with the Strategic Content Marketing Manager and other marketing team leads to generate content ideas and copy projects that speak to target audiences.
Partner and lead relationships with internal and external stakeholders. Work with internal marketing teams (e.g. Design, Digital, Story Production) to advance priority marketing initiatives and ensure cohesive visuals and messaging across channels. Collaborate with non-marketing teams across the organization (e.g. Solutions, Partner Success, Operations) to create assets that align with current program offerings, sales strategy and philanthropic priorities. Interview internal and external stakeholders as needed for content strategy. Own relationships with and provide guidance to freelance copywriters, consultants and others as needed.
Produce copy that speaks to a range of audiences, including higher education institutions, philanthropic organizations, learners and other key stakeholders. Research, learn and write about expansive and varying audiences, including cross-segment messaging and segment-specific messaging.
Participate in and encourage an environment of collaboration and creative problem solving. Make recommendations to improve team and project efficiency, productivity, processes and procedures. Bring industry insights, best practices and innovative ideas to the team to ensure brand innovation and relevancy.
Uphold InsideTrack’s copy style guidelines. Maintain the quality and consistency of copy projects across the organization. Support other departments to understand and implement our copy guidelines and general copywriting best practices.
Qualifications:
- An ideal candidate will possess the following skills and experience:
- Minimum 10 years of marketing copywriting experience working for an in-house marketing and/or design team, agency or exceptional freelance work
- Demonstrated experience strategizing and executing digital content pieces from conception to completion, with expertise in digital content strategy
- Proven track record writing for B2B audiences. Bonus: Experience writing for higher education and/or philanthropic audiences
- Strong strategic and ideation skills
- Sharp copy editing skills, including a meticulous attention to detail
- Strong knowledge of SEO principles and best practices
- Proven ability to collaborate and excel in a team environment
- Strong project management and organizational skills, with the ability to be flexible, keep up with quickly paced projects and balance competing deadlines
- Excellence in communicating with colleagues, clients and other external stakeholders
- Grace and open-mindedness when giving and receiving feedback, including a comfortability with a spirit of friendly debate
- Commitment to our nonprofit mission to advance the social and economic mobility of all learners
- Comfort in a fully virtual, remote-first work environment. Bonus: Previous experience working in a remote position
- Bonus: Experience with and/or an openness to working with GenAI platforms to enhance efficiency and creativity
Education Requirements:
- Bachelor’s Degree or equivalent, preferably in Communications, English or Marketing
TRAVEL REQUIREMENTS:
Position requires travel approximately 5% of time to attend business meetings with a potential for occasional overnight travel, as well.
TYPICAL PHYSICAL & MENTAL DEMANDS:
Requires prolonged sitting with some bending, stooping and stretching; eye-hand coordination and manual dexterity sufficient to operate a keyboard, telephone, photocopier, calculator and other office equipment. Requires normal range of hearing and eyesight to record, prepare and communicate appropriate reports. Also requires moderate to intense concentration due to complexity and/or need to meet deadlines, and flexibility to readily adapt to a changing environment.
Please complete all application questions and attach writing samples for your application to be considered. Thank you!
Top Skills
B2B Marketing
Digital Content Strategy
Genai Platforms
Seo Principles
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