Innovation Manager

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Innovation Manager, Global Sales Development
Location: Waltham, MA or San Diego, CA (Hybrid)
About the Role
We're looking for an AI Innovation & Messaging Manager to join the Global Sales Development (GSD) Center of Excellence. This highly visible role will work directly with executive leaders across Sales and Marketing to bring to life our most strategic priorities-driving AI-powered SDR transformation, building world-class messaging strategies, and ensuring operational excellence across the business. You'll be a connector, orchestrator, and operator, focused on turning vision into action.
What You'll Do
Advance AI Innovation: Lead cross-functional pilots and rollouts that embed AI into the SDR workflow. Align closely with Product, Ops, and Enablement to drive experimentation, scale what works, and deliver measurable results.
Lead Messaging Strategy Execution: Operationalize how we develop and deploy strategic outreach messaging across personas, segments, and regions. Partner with Product Marketing and Field teams to ensure consistency and relevance.
Drive Executive-Level Priorities: Serve as a trusted partner to Sales and Marketing leadership. Leading planning cycles, prepping key forums, and helping coordinate cross-functional decision-making.
Orchestrate Key Workstreams: Own high-priority, often ambiguous projects across the GSD organization. Bring structure, accountability, and forward momentum to complex initiatives.
Elevate Business Rhythm: Drive the operating cadence of the GSD, including leadership meetings, quarterly reviews, and program milestones. Ensure teams are aligned, prepped, and focused on what matters most.
Qualifications
What We're Looking For

• 5-8 years of experience in program management, GTM operations, or strategy roles-ideally in B2B tech
• Proven ability to manage complex, high-visibility initiatives and influence senior stakeholders
• Strong communication skills at across all levels of the organization
• Ability to turn strategy into action & execution
• Highly organized and detail-oriented, with a bias for action and accountability
• Comfortable working in fast-paced environments and balancing multiple priorities
• Experience working at the intersection of Sales, Marketing, and Product is a plus
• A deep curiosity around innovation, especially in AI, automation, and modern sales development

For positions in this location, we offer a base pay of $112,200 - $196,400, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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