Innovation & Growth Senior Director, Commerce Operations

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the Senior Director, Commerce Operations, Innovation & Growth you will be responsible for the following: 

Strategic Growth & Business Development

• Collaborate with Sales, Marketing, and Partnerships teams to develop strategic positioning and content that accelerates service adoption, including, but not limited to, industry opinions, topical one-sheeters, partner and vendor overviews, developing unique selling propositions of Tinuiti Commerce Operations, and external thought leadership multimedia content for our newsletter, webinars, blog et al. 

• Represent Commerce Operations in high value new business pitches and audits, providing expert-level solution support to drive client acquisition and expansion.

• Support internal audit program with support of platform SME’s and Delivery Leaders, to ensure that current clients are always on the cutting edge with fresh strategy perspective.

Platform + Service Growth

• Partner with vertical leads (Softlines, Hardlines, CPG, Beauty) to deliver tailored operational strategies that reflect the nuances of each product category.

• Guide client teams through complex issues such as item suppression, vendor negotiations, new product launches, and catalog troubleshooting with empathy and precision.

• Build a high-touch service culture through close collaboration with media, creative, and strategy teams to align efforts across the full commerce journey.

• Manage and strengthen retailer platform relationships—especially Amazon—through strategic participation in Alphas/Betas, proactive promotion planning, and vendor collaboration.

• Act as the escalation point and solution architect for operational issues across Vendor Central and Seller Central.

• Stay informed of retail platform policy changes, ensuring compliance and driving knowledge dissemination across teams and clients.

• Lead initiatives to optimize client storefronts, PDPs, and merchandising strategies, incorporating SEO, A+ content, Brand Store optimization, and back-end catalog integrity, evaluating and selecting vendor partnerships to provide best in class support.

• Work closely with commerce media teams to align operational readiness guidelines with advertising and promotional planning.

• Spearhead Walmart and TikTok Shop expansion in collaboration with the Media and Social Innovation & Growth Lead, Commerce, Shared Services, and platform SMEs

Operational Efficiency & Process Optimization

• Oversee the end-to-end retail workflow structure from catalog setup to fulfillment optimization ensuring efficient, cost-effective delivery and strong compliance with platform requirements.

• Architect and collaborate on operational strategies for inventory planning, order management, and profitability analysis to proactively solve challenges in retail execution, transitioning historical ways of working to re-imagined processes using 3rd party vendors and AI tools.

• Standardize and implement operating procedures, leveraging automation and tech enablement to drive efficiencies and performance at scale, utilizing existing resources in the DOC and making recommendations for new partnerships and vendors.

Thought Leadership & Knowledge Sharing

• Represent the company at industry events, conferences, and thought leadership panels to reinforce brand positioning.

• Work cross-functionally with Solution Champions and Client Operations teams to refine processes and drive operational efficiency.

• Lead and mentor teams in adopting and implementing strategies tailored to client needs.

• Develop frameworks for innovation measurement, tracking adoption, impact, and effectiveness of new solutions.

• Define and lead the long-term operational vision in alignment with Tinuiti’s broader Connected Commerce strategy.

• Serve as a strategic thought partner to executive leadership and client stakeholders, advising on business models (1P vs. 3P), profitability levers, and Amazon retail dynamics.

• Support net-new brands and established sellers by crafting go-to-market operations strategies that are data-driven and scalable across verticals.

KPIs: 

• Achievement towards Commerce Operations revenue and active relationship volume goals

• Opportunity win rate percentage for relevant service lines

• Solution adoption rates and internal enablement effectiveness

• Client success and performance improvements resulting from innovation strategies

Professional Qualifications: 

• 8+ years of experience in ecommerce or retail operations, including 3+ years in a senior leadership role.

• Strong expertise in Amazon Retail (Vendor Central and Seller Central), marketplace strategy, and digital commerce operations.

• Experience in working with cross-functional teams and client-facing programs.

• Demonstrated ability to design and scale systems, processes, and workflows across a large portfolio of clients.

• Data literacy and familiarity with retail analytics platforms, content tools, revenue recovery, PIM  and order management systems like Pacvue, Skai, CommerceIQ, Merchant Spring, Carbon6, Dimetyd, Helium10, Keepa, Analytic Index, Stackline, Profitero (or internal proprietary tools of similar functionality)

• Track record of serving as a SME with strong knowledge of best practices and industry developments

• Proven ability to lead teams, influence stakeholders, and drive adoption of cutting-edge strategies.

• Excellent communication skills and the ability to present complex ideas clearly and persuasively.

Competencies: 

• Inclusive collaborator: you are an active listener, advocate, influential communicator, and partner.  You understand others’ goals, objectives and challenges and work to successfully navigate them.

• Strategic innovator: you counteract groupthink yet are skilled at gaining executive buy-in on  strategic decisions. You analyze the effectiveness of the status quo and actively collaborate to  improve it.  

• Inspiring leader: you drive the vision and strategy for your team and cross-functionally, break  down barriers, and leverage deep domain expertise to coach your team in the right direction 

RevShare Based:

The hiring salary range for this role is ($150,000 - $170,000). We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. 

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.