Lead the design and execution of a scaled, always-on creator content program: source, brief, contract, and manage high-volume creators; own creator budget and economics; build repeatable playbooks for seeding, whitelisting, affiliate mechanics; partner with growth for paid amplification; scale successful deals across verticals; measure and report performance and make scaling recommendations.
The Role
What You’ll Do
What You’ll Bring
Bonus if you have experience with:
Why This Role Matters
Our Story
Where and How We Work
How we’ll help you thrive
Linktree is the platform millions of creators, entrepreneurs, and businesses use to run their online presence, turning a single link into a hub for their content, audience, and business. Creator-made content is one of our most powerful and cost-efficient growth levers, and the one that lets us build vertical-led content that reaches the right audience.
We're hiring an Influencer Marketing Lead to build and run a scaled, always-on creator content program across a range of verticals: sourcing, briefing, and managing a high volume of creators, and building the seeding, whitelisting, and affiliate mechanics that turn their content into a repeatable growth engine. This is about building a growth engine that repeats and scales, not one-off initiatives that support campaigns.
This is a senior, strategic role that owns the entire creator surface, from seeding drops to flagship deals, along with the budget behind it. You'll be accountable for what that budget returns, and you'll partner closely with our growth marketing team, who run paid distribution, to get proven content in front of the right audiences fast.
This role is ideal for someone who thinks in systems first. You want to build a machine that runs hundreds or even thousands of creator relationships at once. And when a single larger deal is the right call, you'll make it for the same reason you'd fund anything else: because you've sized what it should return and you're willing to be held to it.
- Build and run a scaled, always-on creator content program across multiple verticals: sourcing, briefing, and managing hundreds to thousands of creators.
- Own the full range of creator relationships, from high-volume seeding through to individually negotiated deals with larger creators. Underwrite each bet against what you expect it to return, and hold both ends to the same math.
- Own and deploy the creator budget across seeding, whitelisting, paid content, affiliate commissions, and larger partnerships, and measure it against a blended CAC goal per vertical.
- Build the mechanics that make creator content measurable and reusable: whitelisting and partnership-ads permissions, affiliate and referral attribution, and cleared usage rights.
- Partner closely with our growth marketing team on paid amplification. Identify what's converting and get it into their hands on a fast, standing cadence, with rights already cleared.
- Build a repeatable playbook for sourcing, briefing, contracting, and measuring creator content, so the program can scale into new verticals quickly.
- Negotiate and structure creator deals directly at both ends of the range: rates, deliverables, exclusivity, and usage rights.
- Pull from existing creator and community relationships elsewhere in the org when there's a fit, without depending on them. This program needs its own sourcing engine.
- Report on program performance on a regular cadence and make clear calls on what to scale, adjust, or cut, including when to move budget between the high-volume end and the high-touch end.
- Experience running scaled influencer, creator, or UGC programs: always-on and high-volume, not a handful of one-off campaigns. Be ready to say how many, and over what period.
- Experience being held to an acquisition number: CAC, CPA, ROAS, or incremental signups. You can say what the target was, whether you hit it, and how it was measured.
- Hands-on experience building the mechanics yourself: seeding at scale, whitelisting, Spark Ads and partnership ads, and affiliate or referral tracking. Not managing an agency that did it.
- Comfort owning a budget that spans both ends of the range: high-volume seeding and affiliate spend alongside individually negotiated deals. You can defend how you split it.
- You've structured creator deals yourself, and can talk through how you priced one: what you expected it to return, what you paid, and whether you'd do it again.
- Experience partnering with a paid or growth marketing team on amplification as a peer, feeding them content and iterating on what converts.
- Systems thinking: the ability to build repeatable sourcing, briefing, and measurement processes that work across many creators and verticals at once.
- Strategic and hands-on. As comfortable presenting to leadership as you are optimizing individual pieces of creator work with our growth team.
- Scaling a product a free to paid subscription model
- Being a creator directly or working on the talent side.
- Scaling programs in both the US and non-English markets
- Building internal systems or tooling with AI to scale the work itself
Creator-made content is one of the most powerful levers we have to reach new audiences efficiently. As Influencer Marketing Lead, you’ll be responsible for the commercial engine behind how we pay creators to drive growth. From defining and shaping priority verticals, to structuring our deal flow, to optimizing creative strategy across simultaneously running campaigns this is a role for someone who’s eager to drive massive impact at a fast growing company.
Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $160,000-$185,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.
P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!
We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link.
Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.
We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Nike, Nordstrom Target, Sephora, Vuori, and more to share products they love.
We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.
We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.
We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.
How we’ll help you thrive
Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:
- An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
- 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
- Employer contribution towards your retirement.
- Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
- Employee stock option program - we want each and every employee to share in the company’s success.
At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at [email protected] – your needs are important to us.
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