Industry Segment Marketing Manager - Public Safety

Are you a dynamic, detailed oriented and experienced marketer looking for your next professional challenge?

The Americas Marketing Team is looking for a skilled Industry Segments Marketing Manager with B2B marketing experience to work with us on our Chelmsford, MA-based team.

Join us in this exciting challenge where you will strategize, develop and execute on marketing strategies and initiatives relating to the public safety vertical market. You will also liaise with both external and internal customers, and leverage both traditional and digital marketing tactics to implement campaigns to drive real bottom-line impact. This is an individual contributor role.

What You’ll Do:

As the Industry Segment Marketing Manager for Public Safety, you’ll be responsible for developing and executing comprehensive marketing strategies to drive growth and brand awareness within the public safety sector. Your key responsibilities will include:

• Strategic Planning: Develop and implement annual marketing plans aligned with business objectives, focusing on law enforcement, emergency services, real-time crime centers, corrections & prisons and safe neighborhoods.
• Campaign Execution: Create and execute multi-channel marketing campaigns, including content marketing, email marketing, and digital advertising, to generate leads and drive sales.
• Content Creation: Develop high-quality content, such as landing pages, flyers, digital media, and blog posts, to educate and engage the target audience.
• Market Analysis: Conduct market research to identify emerging trends and opportunities, and adjust strategies accordingly.
• Partner Collaboration: Work closely with industry segment development, technology partners, and internal marketing teams to ensure alignment and maximize impact.
• Performance Measurement: Track and analyze marketing campaign performance to optimize future efforts and measure ROI.

What We’re Looking For:

We’re seeking a highly motivated and experienced marketing professional with a strong understanding of the public safety sector or similar field. The ideal candidate will possess the following skills and qualifications:

• Marketing Expertise: Proven experience in B2B marketing, with a focus on digital marketing and demand generation.
• Industry Knowledge: Strong understanding of the public safety or security industry, including trends, challenges, and key stakeholders.
• Strategic Thinking: Ability to develop and execute effective marketing strategies that drive business growth.
• Creative Problem Solving: A creative mindset to develop innovative marketing campaigns that stand out.
• Strong Communication Skills: Excellent written and verbal communication skills, with the ability to present complex ideas clearly and concisely.
• Technical Proficiency: Proficiency in marketing automation tools (e.g., Pardot), CRM systems (e.g., Salesforce), and digital marketing tools.
• Project Management: Strong project management skills to manage multiple projects simultaneously and meet deadlines.

What You’ll Need:

• Bachelor’s degree in marketing, communications, or a related field.
• 5-7+ years of relevant marketing experience.
• Proven track record of success in marketing, ideally within the security or IT industry.
• Experience working with channel partners and sales teams.

Reports to: Manager, Customer Marketing

Location: Chelmsford, MA

Education: BS/BA Degree in Marketing or relevant discipline

Travel requirement: Expected travel time for this position is approximately 25% annually

Pay Range:

• The approximate pay range for this location and position is $93,000-$103,000 annually On Target Earnings / Total Target Compensation. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Actual compensation will be dependent on factors, including but not limited to, the individual's qualifications, experience, knowledge, skills, and abilities as well as physical work location within the state.

Physical demands

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Physical Demands: Employee is occasionally required to lift 20-25 lbs. 

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.

With around 5000 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.

Let´s create a smarter, safer world

For more information about Axis, please visit our website www.axis.com.

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