Industry Marketing Strategist

Description

Sprout Social is looking to hire an Industry Marketing Strategist for the Marketing team.

Why join Sprout’s Marketing team?

As a member of Sprout’s Marketing department, you’re an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to Sales and Success, we are accountable to—and responsible for—driving significant revenue across new business acquisition and customer growth. Together, we make up our revenue organization where we lead our go-to-market strategy and establish our goals as one unified team. We put our customers at the center, we’re driven by results and passionate about our impact on the overall strength and health of Sprout. As individuals, there’s no shortage of opportunities to learn and grow in your current role and beyond. Here, we just really want you to do your best work, be creative, take risks and make mistakes. You create your own path. 

What you’ll do

The Industry Marketing Strategist is hands-on in developing, executing, and optimizing our vertical marketing strategy, focusing strongly on virtual and in-person industry-specific engagement. Our ideal candidate can take the initiative and has the tactical expertise to drive lead generation, pipeline acceleration, and grow current accounts. The strategist will collaborate closely with the Vertical Senior Field Marketing Manager and Vertical sales teams to execute programs across multiple industries, such as Financial Services, Healthcare, Public Sector, and Travel, Tourism and Hospitality. They will help establish a vertical marketing foundation that expands throughout the marketing funnel and into the sales cycle.

• Manage multiple digital and in-person marketing programs with strong organization and attention to detail.
• Execute industry marketing plans aligned with vertical marketing goals, including trade shows, outbound plays, ABM plays, executive activations, and virtual/in-person events.
• Explore ABM 1:few campaigns, including target account selection, personalized content, and engagement strategies.
• Collaborate with sales teams to understand market nuances and drive industry-specific go-to-market programs.
• Ensure all prospects and clients receive an on-brand, best-in-industry experience.
• Travel to events to execute on-site activations, collect customer feedback, and assist on-site teams with their goals.

What you’ll bring

You are a true bridge between marketing and sales, working collaboratively to execute programs and processes that drive the funnel and enhance the customer buying journey. You pay attention to detail and continuously optimize strategies based on field and industry observations to drive business value. You are inquisitive and looking to learn more about our dedicated industries and intentional about applying that knowledge to your programs.

The minimum qualifications for this role include:

• 4+ years of relevant experience, including event planning, campaign management, and sales partnership.
• Comfortable and flexible in a fast-paced environment with a "quick start" mentality and high productivity, with the ability to work independently and as part of a team.
• Creative and organized and have the ability to multitask and handle pressure.
• Ability to travel as needed for in-person engagements, which may include long periods of socializing.

Preferred qualifications for this role include:

• Familiarity/experience marketing to one or more of the following industries: Higher Education, Government, Travel, Tourism, Hospitality, Healthcare, Financial Services, Professional Sports, Insurance, and/or Pharmaceutics. 
• Knowledge of long sales cycles and how to deploy marketing tactics over time to nurture leads, drive adoption, and accelerate growth.
• Ability to follow brand guidelines and design aesthetically pleasing collateral.

How you’ll grow

Within 1 month, you’ll plant your roots, including:

• Complete Sprout’s product training.
• Partner with your manager to define key success metrics.
• Conduct initial 1:1s with employees and key partners.
• Learn market messages, product story, and ideal customer profile.
• Work with the existing industry marketing team to align on a Q1 plan.
• Training and education on martech tools, project management processes, and team rituals.

Within 3 months, you’ll start hitting your stride by:

• Executing upcoming initiatives based on research and industry trends to generate leads and accelerate pipeline.
• Expanding support to vertically aligned sales teams.
• Working with Marketing and Sales Ops to measure and report on program outcomes.

Within 6 months, you’ll be making a clear impact through:

• Becoming an ingrained member of cross-functional marketing and sales teams.
• Developing vertical marketing suggestions with a best-in-class industry mindset.
• Regularly update sales counterparts on the team’s go-to-market strategies and gather qualitative and quantitative feedback for optimization.

Within 12 months, you’ll make this role your own by:

• Developing go-to-market strategies that align with your team’s growth goals
• Expanding marketing strategy to include programs aligned to personas, industry, and use cases.
• Executing creative and intentional plays with a point of view.
• Researching and redefining how to engage our industry audiences more effectively.

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program 
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and  employee-led diversity, equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

Individual base pay is based on various factors, including work location, relevant experience and skills, the responsibility of the role, and job duties/requirements. In the United States, we have two geographic pay zones. For this role, our current base pay ranges for new hires are:

• Zone 1 (New York, California, Washington): $75,240.00 (min), $94,100.00 (mid), $112,680.00 (max) USD annually
• Zone 2 (All other US states): $68,400.00(min), $85,500.00 (mid), $102,600.00 (max) USD annually

The listed ranges represent the full earning potential in this position. Starting salaries for well-qualified new hires are typically around the midpoint of the range. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social's Affirmative Action Statement. 

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. 

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