At WHOOP, we’re on a mission to unlock human performance and maximize healthspan. Our products empower members through deeper physiological understanding, enabling smarter decisions in training, recovery, sleep, and daily life.
The Creative Org defines how WHOOP is felt in the world. We are responsible for the physical manifestations of the brand, from hardware, bands, and accessories to collaborations, retail environments, pop-ups, and in-store moments. Working in close partnership across the company, we operate with high taste, deep craft, and exacting standards. This is a design team built on trust, candor, and a shared obsession with quality. We are empowered to initiate, to challenge, and to lead. Our mandate is simple and uncompromising: to deliver best-in-class design across every physical touchpoint and to make WHOOP unmistakable through clarity, restraint, and excellence
As an Industrial Designer, Packaging - Lead, you will help shape the design and development of packaging systems across our hardware and accessory portfolio. This role is responsible for creating cohesive, scalable packaging families that reflect WHOOP’s design principles: simplicity, performance, and precision.
You will define how our products show up in the world, from first touch to unboxing, ensuring every detail reinforces the brand and product experience. This role requires a strong balance of creative vision, engineering rigor, and cross-functional collaboration.
RESPONSIBILITIES:
Lead the design of structural packaging across a range of hardware and accessory products
Establish and evolve packaging families that scale across product lines while maintaining consistency
Define principles for form, materials, and construction that reinforce WHOOP’s brand and product philosophy
Ensure a high bar for simplicity, clarity, and precision in all packaging outputs
Maintain cohesion across SKUs, generations, and product categories
Translate complex product ecosystems into intuitive and elegant packaging solutions
Partner closely with Industrial Design, Brand, Engineering, Operations, and Supply Chain
Integrate packaging considerations early in the product development process
Balance design intent with manufacturing constraints, cost targets, and sustainability goals
Own packaging from concept through production, including prototyping, testing, and vendor collaboration
Create detailed CAD models, technical drawings, and specifications for manufacturing
Work with suppliers to ensure quality, scalability, and fidelity to design intent
Identify opportunities to reduce material usage, improve sustainability, and optimize logistics
Stay informed on new materials, processes, and packaging innovations
Push the team toward smarter, more efficient solutions without compromising experience
Packaging System Leadership:
Design Excellence & Cohesion:
Cross-Functional Collaboration:
Development & Execution:
Innovation & Sustainability:
QUALIFICATIONS:
7+ years of experience in structural packaging design, preferably in consumer electronics or premium consumer products
Strong portfolio demonstrating packaging systems, not just one-off solutions
Expertise in materials, manufacturing processes, and structural design principles
Proficiency in CAD tools such as SolidWorks, Fusion 360, or similar
Experience bringing products from concept through mass production
Highly organized, self-directed, and comfortable operating in a fast-paced, growth-stage environment
Boston-based; 4 days in office
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
Top Skills
WHOOP Boston, Massachusetts, USA Office
1 Kenmore Sq, Boston, MA, United States, 02215
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