Home Lending Marketing Strategy, Senior Associate

Job Description
This team strategically approaches customer behaviors and creates marketing campaigns to optimize the mortgage customer experience.
As a Marketing Senior Associate within Home Lending, you will conceive and coordinate all aspects of marketing campaign deployment. This includes partnering with teams such as business owners, audience targeting, channel production, and compliance/controls. The Senior Associate must collaborate with these teams to meet deadlines, adjust priorities, and fully own campaign performance. This individual should be confident in analyzing provided messaging, ensuring creative is on-brand, focusing on a positive customer experience, setting strategic goals, and analyzing results.
Job responsibilities:

• Research, compile, and present marketing strategy business cases to senior leaders.
• Analyze campaign metrics and performance to enhance effectiveness and identify marketing opportunities.
• Write creative briefs for internal and external marketing design agencies.
• Manage multi-channel marketing execution from strategy development to delivery, including emails, online ads, landing pages, and more.
• Partner across various internal teams.
• Manage multiple communication campaigns to ensure initiatives are on-strategy, on time, and within budget.
• Make recommendations for campaign improvements to enhance results, increase efficiencies, and reduce costs.

Required qualifications, capabilities, and skills:

• 5+ years of experience in direct marketing and project management.
• Consumer marketing experience managing large-scale campaigns across email, website, and direct mail channels.
• Knowledge of analytics, marketing principles, segmentation, testing, and results measurement.
• Willingness to manage the details of marketing project execution, including following processes and adhering to strict controls.
• Ability to manage multiple initiatives simultaneously.
• Strong relationship development and negotiation skills; ability to earn respect and trust among internal and external business partners and team members.
• Team player with a positive, can-do attitude; comfortable with continuously changing opportunities and priorities.
• Creativity and innovation with a focus on constant improvement.
• Excellent written and oral communication skills.

Preferred qualifications, capabilities, and skills:

• Specific experience in mortgages, financial services, Salesforce email journey deployment.
• Creative agency experience.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
For many, owning a home is the ultimate dream and we're here to help customers make responsible choices throughout the home buying process through our online tools and advice. Whether purchasing a first home or vacation home, refinancing an existing loan or tapping into a home equity line of credit, we offer comprehensive services to help homeowners at every stage of their journey.