Deckers Brands Logo

Deckers Brands

HOKA CRM Marketing Associate, NA

Posted Yesterday
Remote
12 Locations
29-32
Junior
Remote
12 Locations
29-32
Junior
The HOKA CRM Marketing Associate supports retention marketing through planning email and SMS campaigns, organizing data, and reporting performance. They collaborate with teams to enhance marketing tactics.
The summary above was generated by AI

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title:  HOKA CRM Marketing Associate, NA
Reports to:  CRM Associate Manager, HOKA North America
Location:  Goleta, California or Remote (Central/Eastern time zones preferred)

Interested applicants must reside in one of the following approved states:

Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

  • The Retention Marketing Associate is responsible for supporting the Manager or Associate Manager in developing and executing all communications to HOKA North America active email and SMS audiences
  • This team member will help drive North America retention marketing efforts across broadcast email and SMS, triggered messaging, automated programs and geo-targeted campaigns
  • A strong candidate for this role is experienced with campaign briefing and analytics, naturally inquisitive about consumer behavior, and has excellent communication skills

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

1. Email & SMS campaign planning for retention marketing support of key product launches and brand moments

2. Organizing creative assets and first party data audience requests to enable impactful marketing tactics

3. Supporting regular reporting and hypothesis-driven AB testing

4. Interfacing with cross-functional teams including brand marketing and creative team partners on a regular basis

5. Driving the HOKA Canada and HOKA Events email support specifically

Who You Are

  • A confident, self-starter with a positive attitude with excellent verbal and written communication skills
  • A detail-oriented champion who leads by example with meticulous organization
  • A compelling presenter who can deliver campaign performance results in a digestible way

We’d love to hear from people with

  • 2+ Years of experience in the retention marketing field
  • Passion for digital marketing, eCommerce and digital analytics
  • Familiarity with email marketing, loyalty programs, or SMS tactics
  • Experience with an email service provider (ESP) such as Cordial
  • Experience with an SMS platform such as Attentive
  • Familiarity with personalization tools such as Dynamic Yield, Stylitics, or Dash Hudson

What We'll Give You

  • Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
     

$29 - $32/hour

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

#LI-EL1

Top Skills

Attentive
Cordial
Dash Hudson
Digital Analytics
Dynamic Yield
Email Marketing
Sms Marketing
Stylitics

Similar Jobs

31 Minutes Ago
Easy Apply
Remote
United States
Easy Apply
138K-151K
Senior level
138K-151K
Senior level
HR Tech • Payments • Professional Services • Software
As Senior Field Marketing Manager, you'll drive demand and pipeline in South Florida through localized events and community engagement while collaborating with sales teams.
Top Skills: Marketing Automation ToolsSalesforce
Yesterday
Remote
USA
114K-165K Annually
Mid level
114K-165K Annually
Mid level
Cloud • Fintech • Cryptocurrency • NFT • Web3
The Institutional Product Marketing Manager will drive the GTM strategy for institutional products, develop marketing campaigns, and collaborate with multiple teams to boost brand reach.
Top Skills: B2B MarketingBlockchainCrypto
Yesterday
Remote
United States
135K-170K
Senior level
135K-170K
Senior level
Healthtech
The Senior Manager, Consumer Paid Media will strategize and optimize B2C paid media campaigns, coach teams, and drive performance goals using data-driven insights.
Top Skills: AudioCtvPaid SearchPaid Social

What you need to know about the Boston Tech Scene

Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.

Key Facts About Boston Tech

  • Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
  • Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
  • Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
  • Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account