Head of Revenue Marketing

About the Role: 

We’re hiring a leader for our Revenue Marketing organization. Reporting to the CRO, you’ll have the unique opportunity to build, shape, and lead our provider and patient marketing function directly responsible for ensuring the growth of Headway’s core business. In this role, you will drive demand generation for both patients and providers, leveraging both paid and owned channels. You will recruit, retain, and develop a diverse and talented team to define Headway’s go-to-market strategy, supporting Headway’s ambitious growth goals. In this highly impactful role, will be charged with growing and inspiring a world-class team, defining measurable goals, and ensuring the successful execution of campaigns that drive business outcomes.

You will..

• Hire, build and coach a high-performing marketing team that can drive demand generation leveraging both new and existing channels
• Be responsible for exploring and testing new growth strategies/channels as well as scaling existing channels
• Identify performance issues and their root causes using a metrics-oriented and first principles approach
• Work collaboratively with other departments to plan and execute the vision

You’d be a great fit if...

• You have 12+ years of experience building and leading high-performing marketing teams at a high growth technology companies and have been in leadership roles for >5 years
• You have experience leading multiple functions/channels of marketing demand generation including content marketing, performance marketing, SEO etc. 
• You’re an excellent trainer and coach – you’re gritty and results oriented and help your team gain the knowledge and skills they need to succeed
• You are deeply curious and are motivated to overcome any challenge 
• You’ve designed and implemented effective operating systems with the right KPIs and metrics to measure and manage the team
• You have experience to work cross-functionally with different departments and value a collaborative environment

The expected base pay range for this position is $262,650 - $309,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

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