Head of Product-Led Growth (PLG)

Job summary

At DigiCert, we’re on a mission to make the digital world safer for everyone. Our cybersecurity platform protects businesses from evolving threats, and we believe the path to rapid and scalable adoption lies in a world-class product-led growth strategy. We're looking for a visionary yet hands-on Head of Product-Led Growth (PLG) to drive growth from within the product — building acquisition, activation, retention, and monetization loops into the heart of our platform.

As the PLG Leader, you will define and drive the PLG strategy across our cybersecurity product suite. You will work cross-functionally with Product, Marketing, Sales, Data, and Engineering teams to build seamless, scalable experiences that convert users into champions and customers.

You will own and optimize the product journey to drive user acquisition, engagement, and expansion — creating measurable business impact with a security-savvy lens.

What you will do

• PLG Strategy & Execution
  • Define and implement the PLG roadmap and KPIs aligned with product and business goals.
  • Build growth loops and self-serve onboarding experiences that accelerate product adoption and time to value.
  • Champion a “free-to-paid” journey that aligns with enterprise cybersecurity buying behaviors.
• User Journey & Experience Optimization
  • Collaborate with UX and Product teams to create frictionless activation and conversion paths.
  • Develop and test in-product messaging, guides, tooltips, and A/B experiments.
• Metrics & Analytics
  • Own product growth metrics: activation rate, engagement, retention, expansion, conversion, and CAC payback.
  • Work closely with analytics/data teams to define events, dashboards, and insights.
• Cross-Functional Leadership
  • Partner with Product Managers, Engineering, Sales, Marketing, and Customer Success to ensure alignment across PLG and broader GTM strategy.
  • Influence product roadmap decisions with data-driven insights and user behavior analysis.
• Customer-Centric Growth
  • Understand the cybersecurity buyer and user personas – from security engineers to CISOs.
  • Identify and reduce friction unique to security tooling adoption in modern organizations.

What you will have

• 5+ years of experience in PLG, Growth Product Management, or Product roles in B2B SaaS companies — ideally in cybersecurity or developer-focused products.
• Deep understanding of product-led principles, SaaS metrics, user acquisition funnels, and growth experimentation.
• Strong cross-functional leadership and storytelling skills.
• Experience with tools like Amplitude, Mixpanel, Heap, Pendo, or similar analytics platforms.
• Comfortable working in a fast-paced, ambiguous, and security-sensitive environment.

Nice to have

• Bonus: Prior experience building or marketing products for cybersecurity professionals.

Benefits

Digicert offers a competitive benefits package for all of our full-time employees. 

DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, DigiCert prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified person with disabilities, and protected veterans are strongly encouraged to apply.

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