Head of Platform Growth

We are seeking a strategic Head of Platform Growth to drive the commercial success of Dynata+, Dynata’s new market research platform. This role is pivotal in driving revenue growth, margin optimization, customer adoption, and cross-functional alignment for this new sales channel. The ideal candidate will have experience driving growth via a new sales channel that requires tight coordination with the sales team and close collaboration with the platform product management team.  

As the Head of Platform Growth, you will be responsible for driving revenue and contribution margin from the platform, understanding clients’ needs and collaborating with Product to translate those needs into a prioritized product roadmap, partnering with Marketing to drive lead generation, and analyzing and reporting platform performance.   This is an individual contributor role and will report directly into the Chief Product Officer. 

RESPONSIBILITIES

Revenue Ownership & Growth Strategy 

• Define the Dynata+ commercial strategy, including achieving revenue targets, collaborating with Finance on pricing models, and establishing and executing a client segmentation strategy.  

• Partner with Product Management to align the platform roadmap with revenue opportunities, customer needs, and feasibility. 

• Monitor and optimize pricing, packaging, and positioning to enhance competitive advantage and commercial performance. 

Cross-Functional Coordination & Channel Strategy 

• Collaborate closely with Sales teams to define clear rules of engagement, mitigate channel conflict, and drive shared success.

• Create frameworks for multi-channel client engagement, recognizing that some clients will use both Dynata+ and traditional sales channels. 

• Serve as the strategic bridge between Product, Technology, Sales, and Marketing to ensure the platform roadmap aligns with business priorities 

Customer Adoption and Success 

• Develop and execute customer onboarding and adoption programs that accelerate time-to value and increase platform utilization and engagement 

• Partner with customer success teams to identify expansion opportunities and reduce churn 

• Define customer journeys and retention strategies for self-serve and hybrid users 

Performance Management & Optimization 

• Define and track KPIs including: platform revenue, usage, new logo growth, client migration, cost-to-serve, and sales team engagement. 

• Develop dashboards and insights to monitor platform business health, diagnose friction points, and uncover opportunities for growth. 

• Own the contribution margin of the Dynata+ platform, balancing top-line growth with platform efficiency by optimizing cost-to-serve, pricing strategies, and client mix. 

 QUALIFICATIONS

• Strong understanding of channel dynamics, including how to navigate and resolve conflicts across go-to-market motions.  

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.
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Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sex/Sexual Orientation/Gender Identity or Expression/Race/Color/National Origin/Age/Religion/Genetic Information/Marital Status/Height/Weight or any other legally protected category defined by applicable federal state or local laws and ordinances, so as to further the principles of equal employment opportunity.

The base salary range for this position in is $140K-$175K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.