We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
A day in the life:
The Head of Paid Media is responsible for owning and scaling all paid media at Power Digital. This role has full accountability for paid media strategy, performance, talent, and profitability across all channels, verticals, and clients.
This leader owns hundreds of millions in managed media, the performance outcomes tied to that spend, and the capability development of our media buying teams. They are accountable not just for results, but for building a best in class paid media organization that compounds growth for our clients and the company.
This is a senior leadership role requiring strong strategic thinking, commercial rigor, operational discipline, and people leadership.
Responsibilities:
Paid Media Strategy & Performance
- Own the global paid media strategy across all channels including Google, Meta, TikTok, Programmatic/CTV, Retail Media, and emerging platforms.
- Ensure consistent, high-quality performance delivery, optimization standards, and measurement rigor across all clients and verticals.
- Partner closely with Strategy, Data Intelligence, and Client Experience teams to ensure paid media is tightly aligned to client business goals and forecasting.
- Establish and enforce best in class standards for account structure, testing, incrementality, creative feedback loops, and optimization cadence.
Media Growth & Scale
- Own growth of managed media dollars across existing clients and new business.
Develop and execute strategies to expand media investment responsibly, balancing performance, efficiency, and client profitability. - Partner with Sales, Strategy, and Divisional Leaders to support new business pitches, media expansion opportunities, and large scale account growth.
- Act as an executive-level paid media voice with key clients, especially for complex, high spend, or at risk relationships.
Talent, Skills & Org Design
- Build, lead, and continuously develop a high performing paid media organization.
- Own skill development, training standards, and career progression for media buyers at all levels.
- Ensure teams are fluent in modern paid media capabilities including automation, AI assisted buying, MMMs, incrementality testing, and creative optimization.
Attract, retain, and develop top paid media talent while maintaining strong performance accountability.
Profitability & Commercial Ownership
- Own the profitability of paid media services, including contribution margin, staffing models, and cost efficiency.
- Partner with Finance and Client Experience leadership to ensure accounts are staffed appropriately, priced correctly, and delivering strong margins.
- Help design and refine paid media pricing, packaging, and service models to support long term profitability.
- Use data to proactively identify inefficiencies, over-servicing, or margin risk and take corrective action.
Operating Discipline & Systems
- Establish clear operating rhythms, KPIs, and dashboards for paid media performance and efficiency.
- Drive adoption and effective use of internal platforms, tools, and automation (including nova, Iris, Creative Affinity, MMMs, and reporting infrastructure).
- Ensure paid media execution scales cleanly across divisions while maintaining flexibility for vertical specific needs.
- Champion process improvements that reduce manual work and increase strategic time for teams.
Role Requirements:
- 10+ years in paid media, performance marketing, or media leadership roles.
- Proven experience owning large-scale managed media portfolios (9-figure plus preferred).
- Experience leading multi-channel paid media teams across diverse verticals.
- Strong track record of balancing performance outcomes with profitability.
- Deep paid media expertise combined with business and financial acumen.
- Strong people leader who sets high standards and develops talent.
- Comfortable operating at both strategic and executional levels.
- Data-driven, but practical and decisive.
- Clear communicator who can earn trust with executives, clients, and teams.
Key Performance Indicators (KPIs)
- Media Growth by Channel
- QoQ, YoY
- Contribution Margin of all Paid Media Delivery
- International team(s)
- Paid Media Client Retention
- By Channel
- Emerging paid channels growth
- i.e., ChatGPT, AppLovin, etc
Most Important Things (MITs)
- Paid media performance is predictable, scalable, and trusted by clients.
- Managed media dollars grow profitably and responsibly year over year.
- Media buyers are clearly leveled, highly skilled, and consistently improving.
- Paid media is a core driver of client retention, expansion, and new business wins.
- Contribution margins for paid media services improve while quality and outcomes rise.
- Power Digital is recognized internally and externally as a best in class paid media organization at scale.
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
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