Head of Marketing Strategy & Operations

RESPONSIBILITIES:

• Define and evolve WHOOP’s global marketing strategy in partnership with marketing and cross-functional leadership, translating long-term company vision into actionable marketing initiatives and planning cycles.
• Lead the development and implementation of scalable systems, processes, and performance frameworks that drive operational excellence and executional quality across marketing.
• Drive change management efforts to ensure strategic initiatives are adopted, understood, and sustained across global marketing teams.
• Set and manage the operating cadence of the marketing org, including annual planning cycles, department-wide communications, and strategic operating rhythms such as offsites, all-hands, and leadership forums
• Unify commercial planning, budgeting, go-to-market coordination, and OKR management. Ensure initiatives are effectively scoped, prioritized, and executed in alignment with company strategy and performance goals.
• Build and evolve organizational structures and talent strategies that scale with company growth, including hiring plans, capacity modeling, and leadership coaching.
• Serve as the operational and strategic connector across Marketing, Product, Finance, Office of the CEO, and other functions, ensuring clarity, alignment, and accountability on shared goals.
• Partner with analytics and marketing teams to define, track, and derive insights from key performance metrics, ensuring data informs strategy and investment decisions.

QUALIFICATIONS:

• 10+ years in marketing, strategy, or general management, preferably in a high-growth consumer or tech environment
• Proven track record of developing and executing strategic marketing initiatives that drive measurable business impact
• Strong financial and operational acumen, with experience leading annual planning, KPI frameworks, and resource allocation models
• Experience owning and evolving financial operations, including budgeting, spend governance, and performance forecasting
• Demonstrated success in designing and scaling processes that drive operational excellence across complex teams
• Executive-level presence and ability to influence cross-functionally, including experience representing marketing in senior leadership forums
• Demonstrated success in coaching senior marketing talent and building strategic depth across an organization
• Proven ability to lead change management efforts that embed strategic priorities across functions and teams
• Experience designing and optimizing organizational structures and team performance
• Familiarity with commercial planning, including forecasting and investment strategy
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions