The Head of Growth will define and execute Truv's go-to-market strategy, focusing on pipeline generation, and lead a high-performing team.
About Truv
Truv is transforming how financial data is accessed and used. Our platform enables secure, real-time connections to payroll and other data sources to streamline income and employment verification, direct deposit switching, and more. Backed by leading investors like Kleiner Perkins and NYCA, we are disrupting a legacy industry with modern technology, a customer-first mindset, and a world-class team from companies like Apple, Carta, Venmo, MX, and Okta.
About the Role
We are seeking an experienced Head of Growth to define and execute Truv’s go-to-market strategy with a primary focus on pipeline generation. You will lead the team that drives growth and builds pipeline through both phone-driven outbound efforts and automation. This is a critical leadership role for someone passionate about building and scaling teams, playbooks, and tools to support Truv’s growth goals.
What You’ll Do
- Define and execute Truv’s go-to-market strategy focused on pipeline generation.
- Build, lead, and scale a high-performing pipeline-generating team, including BDRs, field marketers, growth engineers, and other go-to-market team members.
- Design and implement phone-driven outbound strategies, and collaborate with growth engineers to automate all scalable GTM processes.
- Write high-impact, compelling copy that supports outbound marketing strategy, and develop and execute call scripts and phone-based go-to-market playbooks.
- Scale and optimize the use of tools such as HubSpot, Clay, PowerDialers, and other GTM platforms.
- Partner closely with sales, product, and marketing to align pipeline initiatives with company objectives.
- Track and report on pipeline metrics, using data to refine and improve strategies.
What We’re Looking For:
- Proven B2B sales experience — you must have sold in B2B and know how to sell effectively.
- Strong track record in building phone-driven outbound strategies and playbooks.
- Experience working with GTM engineers to automate go-to-market processes.
- Ability to lead and scale teams dedicated to pipeline generation.
- Skilled in tools like HubSpot, Clay, and other sales/marketing technology.
- Strong ability to write persuasive copy and execute phone-based sales strategies.
- Analytical and data-driven, with experience reporting on growth and pipeline performance.
Benefits:
- Fully remote work environment.
- Competitive salary and equity package.
- Health, dental, and vision insurance.
- 401(k) plan.
- Flexible time off.
- Opportunity to help shape the future of financial data access.
Top Skills
Clay
Hubspot
Powerdialers
Similar Jobs
Information Technology • Software
The Head of Product & Growth manages product operations to enhance revenue and retention, oversees strategic initiatives, and sets product vision.
Top Skills:
A/B TestingComponent-Based Design SystemsData InterpretationUi/Ux PrinciplesUser Behavior Analysis
Information Technology • Software
Lead product management and operations at Ruby Labs, focusing on retention and revenue optimization for subscription-based products.
Top Skills:
A/B TestingData InterpretationUi/Ux Principles
Information Technology • Software
Lead product development and growth strategies for new projects, managing product launch, performance marketing, and team operations to ensure profitability.
Top Skills:
A/B TestingAnalyticsPerformance MarketingProduct Lifecycle ManagementUi/Ux
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
