Head of Demand Generation

Position Summary:

We’re seeking a Head of Demand Generation / Growth Marketing to build and scale the engine that drives predictable pipeline and growth. This leader will own the digital demand engine—inbound, paid outbound, ABM, website optimization, and funnel performance—while ensuring our story breaks through to the market in compelling, customer-centric ways.

The ideal candidate combines performance marketing rigor with growth marketing creativity: mastering demand mechanics, leveraging GenAI/LLMs for scale and personalization, and embedding storytelling hooks, CTAs, and buyer pain points into every program.

Essential Job Functions “What You’ll Do”:

• Pipeline Growth & Campaign Leadership

  • Own pipeline targets across inbound, digital outbound (paid social, search, display), ABM, and website conversion optimization.
  • Partner with field/events marketing to ensure conferences and bespoke programs integrate tightly into funnel impact.
  • Build campaigns that orchestrate digital channels and nurture flows to accelerate leads through the funnel.

  Website & CRO Leadership

  • Own website as a demand channel: ensure messaging, CTAs, and conversion paths are continuously tested and optimized.
  • Apply best practices in conversion rate optimization (CRO) and experiment design.
  • Leverage AI-driven tools for SEO, AIO (AI Optimization for summaries/overviews), and GEO (search + generative engine optimization).

  Storytelling & Breakthrough Marketing

  • Ensure demand programs incorporate compelling story elements that resonate with buyer pains, challenge the status quo, and differentiate DemandScience in a crowded market.
  • Embed strong CTAs, emotional hooks, and problem-to-resolution framing into campaigns.
  • Champion “customer as hero” positioning in campaign storytelling, even when not owning customer marketing directly.

  GenAI-Driven Growth & Labs Integration

  • Integrate LLMs and GenAI into demand workflows for campaign ideation, creative testing, message personalization, and dynamic optimization.
  • Partner with DemandScience Labs to pilot AI+human campaign design and feed learnings back into scaled programs.
  • Drive innovation in how we orchestrate multi-channel demand using AI insights.

  Cross-Functional Alignment

  • Partner with Sales, Product Marketing, and RevOps to align on ICP, segmentation, and pipeline goals.
  • Ensure attribution and measurement connect demand activities to revenue.
  • Collaborate with brand/content teams to scale storytelling and creative assets.

  Leadership & Team Development

  • Lead, mentor, and scale a high-performing demand generation and growth marketing team.
  • Foster a culture of experimentation, learning, and accountability.
  • Partner with distributed team members in the Philippines to scale campaign execution, content production, and optimization, ensuring seamless collaboration across geographies.

Essential Qualifications “What You’ll Need”: 

• Bachelor's degree in sales, business, communications, or related discipline preferred
• Proven experience driving measurable pipeline growth in B2B SaaS or tech-enabled services.
• Hands-on expertise in inbound, paid outbound, ABM, and website/CRO.
• Understanding of LLMs, AIO, GEO, and practical applications of GenAI in marketing.
• Strong grasp of storytelling principles: pain/problem framing, differentiation, customer-as-hero narrative, and compelling CTAs.
• Analytical rigor with a creative edge: able to experiment, test, and scale what works.
• Collaborative leader with cross-functional alignment skills.
• Experience leading distributed or global marketing teams.

THE GOOD STUFF!

We embrace diversity and inclusion and encourage our amazing team members at DemandScience to bring their authentic, fun selves to work every day. We offer a culture of innovation, mutual respect, support, and transparency.  The competitive and comprehensive benefits our team members enjoy are designed to ensure you and your family members are healthy. Check this out!

• Paid time off
• Workplace Flexibility
• Peer-Appreciation Program
• Employee Referral Program
• Amazing offices with some of the best views in the city of London!
• Team engagement and clients’ events.
• A fast-paced, innovative culture with an open and collaborative environment, where you can make an impact.
• Ample opportunity to develop core and new skillsets and have a stake in your own success.
• Join a great organization that cares about employees!

DemandScience is proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin. 

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Find out more at https://demandscience.com/careers/#join-the-team