Head of Demand Generation

What you'll do:

• You will strategically orchestrate and execute multi channel demand generation campaigns, delivering a demand generation roadmap and providing key milestone updates.
• Deeply understand the market, product, and buyer journey and design, produce and manage high quality, value led content that is innovative, appropriate for clearer.io’s core products and addresses the needs and interests of clearer’s  products target audience.
• Collaborate with our leadership team, including Product, Sales, and Partnership departments, to develop and implement strategies that capture and nurture leads while driving revenue growth.
• Develop and launch integrated campaigns leveraging content across all channels-email, web, ads, partnerships.
• Lead, mentor, and develop a high-performing  team, fostering a culture of collaboration, creativity, and accountability. Tracking and reporting on key performance indicators for SEO, paid channels, and go-to-market campaigns, focusing on metrics like leads, MQLs, conversions
• Utilising data and analytics to  analyse campaign  performance, drawing insights to refine strategies and optimise future efforts and continued optimisation.
• Monitoring industry trends and stay up-to-date on new technologies and techniquesConducting market and customer research to identify opportunities and challenges.Channel optimisation and management of budget across all campaigns.

What you'll need:

• 5-7 years of experience in demand generation or related fields, preferably in a B2B SaaS startup or scale-up environment.
• Bachelor’s degree in Marketing or a related field.
• Proficient in digital campaigning, including ads and website optimization.
• Experience with eCommerce or working with Shopify merchants is highly advantageous.
• Strong analytical abilities, with a solid background in analysing data and making data-driven decisions.
• Utilises a data-driven approach to evaluate the performance of paid and organic channels, aiming for optimal ROI.
• Knowledgeable in sales techniques and strategies specific to eCommerce and SaaS sectors.
• Skilled in simplifying product messaging and articulating the value they deliver.
• Excellent communication and collaboration skills, with experience working cross-functionally with Sales, Partnerships, and Product teams.
• Familiar with the dynamics of startup or growth-stage company environments.
• Team-oriented with a player-coach mentality.
• Proficient in using modern technological tools.

Why clearer.io

• Customers at the heart: We make our customers the stars of our show and help them thrive. When they grow, so do we. We obsess over their needs so we can dream big on their behalf.
• Purposeful progress: We harness our ingenuity to keep leveling up and growing stronger. We take initiative, think boldly, and don’t settle for the status quo. Every risk teaches us something new.
• Endless innovation: We take action, refine our work, and drive meaningful growth for each other and our customers. Humble in our pursuit, we continuously seek to improve. We ask ‘How can we help?’ striving always to make a meaningful
• Always open: With transparency we simplify the complex, collaborate globally and empower everyone. We believe openness in our communication—with customers, partners, and team members—is essential for building strong relationships.
• Clear Benefits: Comprehensive medical, dental and vision coverage