Head of Brand & Product Marketing

YOUR MISSION

Craft the go-to-market (GTM) narrative that turns that reach into unrivaled partner demand, and lifts EBITDA across a fast‑growing portfolio. Own and elevate Launch Potato’s go-to-market story and brand so that every performance marketer and major stakeholder, from Fortune 50 to DTC challenger, knows exactly why partnering with our brands drives measurable growth.

WHAT SUCCESS LOOKS LIKE

Define and Execute Our Go-To-Market Strategy

• Own the development of our go-to-market narrative, partnering with the founders and executive team to define who we are, what we do, and why we matter to performance marketers. This role will lead the charge, not just support it, driving the strategic messaging and positioning that anchors our corporate brand and fuels future growth.
  Align internal teams around a unified GTM message.
• Deliver a complete GTM playbook with positioning, messaging, and frameworks.

Own GTM Pages of Launch Potato's Corporate and Consumer Brands' Websites

• Own the strategy and execution of LaunchPotato.com in addition to the corresponding GTM pages of Launch Potato's brand websites, including FinanceBuzz, Only In Your State, etc. Pages including About Us, Partnership pages
• Ensure messaging, design, and structure align with business priorities and brand positioning.
• Pull in design, web development, and external resources as needed to deliver a best-in-class site experience.
• Represent our full portfolio accurately and cohesively.

Content Marketing + Sales Enablement

• Develop content and collateral to support sales and educate partners (case studies, decks, videos, guides)
• Work closely with sales and business stakeholders to ensure messaging resonates with marketers at enterprise brands and financial institutions.
• Establish content standards, templates, and a feedback loop to keep materials fresh, relevant, and aligned with our GTM narrative.

Strengthen Corporate Brand Presence

• Lead initiatives to raise Launch Potato’s visibility and reputation within the performance marketing ecosystem, including content, events, media outreach, and strategic partnerships.
• Partner with executives and category leaders to amplify their voices through thought leadership, speaking engagements, podcasts, and contributed content.
• Ensure brand consistency across all external-facing channels, including LaunchPotato.com, LinkedIn, outreach decks, press kits, and recruiting materials.
• Build a cohesive editorial calendar and visibility roadmap that aligns with business goals and positions Launch Potato as a category leader.
• Proactively identify opportunities to insert the brand into relevant industry conversations and elevate our corporate identity beyond individual properties.

Support Consumer Brands Integration Strategy

• Help integrate newly acquired brands, such as Only In Your State, into the broader Launch Potato narrative, ensuring alignment in messaging, positioning, and go-to-market strategy.
• Build repeatable frameworks, messaging templates, and brand playbooks to support future acquisitions and streamline the onboarding of new properties.
• Collaborate cross-functionally with Product, Sales, and Executive teams to determine how each brand fits into our overall value prop and story.
• Lead or support internal brand launch initiatives, from internal education to external rollout, ensuring every brand addition strengthens our market presence.
• Develop a scalable brand architecture strategy that enables continued portfolio expansion without compromising corporate clarity.

SUCCESSFUL OUTCOMES

• New corporate website is live and aligned with our newly created GTM narrative
• Clear, documented positioning framework adopted across teams
• Sales collateral adopted and used actively by the partnerships team
• Increased inbound interest from direct brands and agencies 
• Strong LinkedIn and event presence tied to exec thought leadership
• Strategic messaging incorporated into new brand rollouts

APPLY IF YOU EXCEL IN THESE AREAS

• Strategic communicator who can simplify complex capabilities into crisp messaging
• Experienced GTM marketer in performance media or tech
• Strong content instincts, can create or manage the creation of world-class collateral
• Comfortable working across teams, especially sales, design, exec, and product
• Clear sense of brand, tone, and how to show up in-market professionally and credibly
• Self-starter with proven ability to take initiatives from concept to launch