The Head of B2B Sales will lead and scale the sales team, develop go-to-market strategies, and drive revenue growth through coaching and partnership with cross-functional teams.
StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.
We’re hiring a Head of B2B Sales to lead and scale our growing sales team. Reporting to the Vice President of Sales, this role will manage Sales Directors and oversee multiple teams of Account Executives focused on selling directly to in-house marketing teams. The ideal candidate brings experience driving growth with high performance B2B clients and excels at building go-to-market strategy, managing sales leaders, and operationalizing success across teams.
What You'll Be Doing:
- Launching New Business:
- Operationalize the go-to-market strategy for StackAdapt’s sales motions for B2B customers.
- Define, test, and iterate on value propositions, sales narratives, and success metrics in partnership with cross-functional teams.
- Identify promising customer segments and trends, and lead acceleration across your teams.
- Team Building & Leadership
- Recruit, develop, and lead a high-performing sales team focused on our priority verticals.
- Champion the StackAdapt team culture, with a firm focus on collaboration, accountability, and StackAdapt’s core values.
- Coach, mentor, and inspire sales managers and AE’s to drive performance and career growth.
- Sales Execution & Revenue Growth
- Set and exceed quarterly and annual revenue targets.
- Leverage sales analytics and forecasting tools to optimize pipeline health and territory planning.
- Drive operational excellence through data, tools, and process optimization in partnership with RevOps. Build thoughtful practices that encourage collaboration, growth, and ownership mindset across your team.
- Cross-Functional Partnership
- Collaborate with Product, Marketing, RevOps, Enablement to equip your teams with the resources they need, and provide insight into areas of opportunity.
- Influence product roadmaps and positioning based on market feedback and evolving customer needs.
- Represent StackAdapt in strategic client meetings, conferences, and industry events
What You'll Bring to the Table
- Deep domain experience in digital advertising sales, with 3+ years leading sales managers or directors. You can clearly articulate your leadership principles and vision for your teams.
- Deep understanding of selling highly technical, outcomes focused products directly to in-house marketing teams .
- Proven success building scalable outbound sales strategies for new customer acquisition, rooted in strong prospect identification, creative engagement strategies, and developing talent to execute the strategy.
- Strong operational discipline with experience in forecasting, pipeline management, and sales process design.
- Exceptional leadership and coaching skills; you build leaders and foster an enviable culture of performance and collaboration that attracts world-class talent.
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
Ad Age Best Places to Work 2024
G2 Top Software and Top Marketing and Advertising Product for 2024
Campaign’s Best Places to Work 2023 for the UK
2024 Best Workplaces for Women and in Canada by Great Place to Work®
#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
Top Skills
Forecasting Tools
Pipeline Management Tools
Sales Analytics
Similar Jobs
Fintech • Information Technology • Insurance • Financial Services • Big Data Analytics
The Lead Cloud Engineer will design, implement, and maintain cloud infrastructure, drive DevSecOps practices, and mentor junior engineers.
Top Skills:
AzureAzure DevopsBashCi/CdContainersGitInfrastructure As CodeKubernetesPowershellPythonServerless ArchitecturesTerraform
Fintech • Information Technology • Insurance • Financial Services • Big Data Analytics
The Marketing Automation Manager leads the strategy and management of marketing automation, collaborating with teams to enhance customer engagement and optimize workflows for measurable results.
Top Skills:
Adobe Campaign ManagerHubspotMarketoSalesforce
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
The Marketing Specialist will assist in executing marketing strategies, manage projects, analyze metrics, and support sales efforts in a B2B environment.
Top Skills:
Digital MarketingSalesforce
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
