GTM Strategy Analyst

We’re looking for a GTM Strategy Analyst to build and maintain the data foundation for our go-to-market engine - integrating insights from CRM, media, and internal systems to track performance, optimize campaigns, and model growth. This role combines analytical rigor with cross-functional collaboration to translate data into actionable strategies that drive operating, marketing and sales effectiveness.

🏔Product: TLDR is the largest network of tech newsletters in the world, with over 7M subscribers covering everything from startups and software engineering to AI, cybersecurity, product, and more. Every issue is written by builders in tech. Both TLDR Crypto writers both work at Coinbase, TLDR Dev is written by engineers from DeepMind and Meta, TLDR AI is written by researchers from Anthropic and Adobe. That’s why TLDR is the best way to stay current on what truly matters in tech.

💪Team: Our 24-person full time team includes alumni of TikTok, Business Insider, Morning Brew, and other top media brands.

📈Traction: We doubled our revenue from 2024 to 2025 and are looking to double revenue again in 2026. We are supported by advertisers who want to reach tech’s decision makers, including AWS, Google Cloud, Anthropic, Slack, Notion, and GitHub.

In this role, you will:

• Collaborate with GTM leaders to translate business questions into analytical work, deliver insights and recommendations that materially impact revenue.

• Build the monetization model. Forecast revenue and pipeline health, then optimize pricing and discounting strategy.

• Own GTM analytics end-to-end. Establish ICP and TAM, prioritize markets, set territories and quotas, and tune MQL to SQL scoring and routing with SLAs, and build the coverage model from segmentation to handoff.

• Standardize and quality control our data ecosystem. Integrate CRMs, marketing automation platforms, forms, etc. to maintain cleanliness, and turn them into actionable analysis.

• Within 6 months you will have effectively optimized and built out our territory planning metrics including but not limited to:

  • Headcount Planning

  • Revenue Forecasting

  • Funnel Analysis

  • Pricing Analysis

• 3+ years of experience in GTM strategy, GTM Ops, Revenue Strategy, Revenue Analytics, Revenue Operations or Business Operations (ideally in a media company)

• Primary skills: Spreadsheet modeling, revenue forecasting, capacity planning, funnel analysis, data analysis, AI-first thinking

• Secondary skills: HubSpot proficient

• You’re more on the ops side of things - we are looking for someone GTM/Revenue strategy and analytics background

• You’re looking for a data science focused role (working with large data sets)

• Don’t enjoy operating in ambiguity or startup environments

🤑Compensation: $145,000 - 200,000

🌎Location: We’re a 100% remote company distributed across the US and Canada

🤝Team Events: Annual team offsite. Tell us where we should go next!

🏝️Time to Recharge: Flexible PTO. Most team members will enjoy 2-3 weeks off per year + holidays

🏥Health Benefits: Comprehensive medical, dental and vision benefits with 100% paid option

📈401(k) Plan: Empower 401(k)

🍼Paid Parental Leave

💻Home Office Stipend: We're on Macbook Air M4s. Get a new monitor, headset, and chair on us.

🔰Learning & Development Stipend: We are a curious group that believes in learning.

💪Autonomy and Agency: Contribute to the growth of one of the largest newsletters in the world.

📥 If you're ready to make a tremendous impact at a bootstrapped and profitable startup, please apply. Please let us know if you need any accommodation during any part of the interview process.

• Inc story on how TLDR was founded

• Pricing and demographic information in TLDR’s latest media kit