GTM Program Manager

About Us

At Hiya, we’re revolutionizing voice communication. Our mission is to modernize voice with intelligence for security and productivity

Since 2015, when we introduced the first mobile caller ID and spam-blocking apps, we’ve been at the forefront of voice intelligence innovation. In 2016, we partnered with Samsung and AT&T to launch Hiya Protect, the first network-based spam-blocking solution. In 2019, we introduced Hiya Connect, a branded call SaaS platform that helps businesses reach more customers by phone.

Today, our Voice Intelligence Platform supports over 500 million users globally. By using adaptive AI and audio intelligence, it delivers smarter, safer, and more productive voice calls across networks, apps, and devices. Our network & solution partners have grown to include British Telecom, EE, Virgin Media O2, Ericsson, Rogers, Bell Canada, MasMovil, Telenor, FICO, Twilio, and more.

About the Position

Hiya is seeking a GTM Program Manager to operationalize how we bring our products, partnerships, and campaigns to market. You’ll sit within the Product Marketing team and be the connective tissue between strategy and execution, turning GTM plans into coordinated action across Product, Marketing, Sales, CS, and beyond.

This is a hands-on role for someone who loves bringing order to complex cross-functional programs. You’ll take the vision for a launch or initiative, deeply understand its goals and business impact, then build the process, documentation, and accountability to make it happen — on time, on budget, and with strong alignment.

You’ll join a small, high-impact marketing team that’s defining how Hiya tells its story globally, driving growth through product launches, new market entries, partnerships, and other key moments.

What You’ll Do

• GTM planning: turn strategic goals for launches, campaigns, or new markets into clear, actionable plans with timelines, owners, and deliverables

• Cross-functional alignment: connect Product, Marketing, Sales, CS, Legal, Finance, and Creative teams around shared goals and milestones

• Campaign management: manage end-to-end execution of integrated programs, ensuring every workstream stays on track and every deliverable ladders up to the overall strategy

• Process design: build and refine frameworks for how Hiya goes to market, from workbacks and approvals to lessons learned

• Continuous improvement: host retrospectives, gather feedback, and identify opportunities to improve efficiency, collaboration, and impact across launches

• Stakeholder communication: drive visibility and accountability with clear updates, timelines, and documentation that make it easy for teams to stay aligned

• Risk management: proactively identify blockers, dependencies, or scope changes and help teams adjust quickly without losing momentum

• Tools and tracking: use Asana and other project tools to organize work, document decisions, and make progress transparent to everyone involved

Qualities that will make you successful

• 4-6 years of experience in program management, campaign management, or integrated marketing within a SaaS or tech environment

• Strong understanding of GTM processes: from early planning and alignment through launch and post-launch analysis

• Equal parts strategist and doer: comfortable driving meetings, building docs, and following through on the details that make complex programs run smoothly

• Highly organized and proactive: able to bring structure to ambiguity and create calm in fast-moving environments

• Collaborative and trusted: builds strong relationships across teams and levels, earning buy-in through clarity and communication

• Confident facilitator: knows when to push for alignment, when to move forward, and when “good enough” is the right call

• Curious and improvement-minded: always looking for ways to make GTM planning more efficient and repeatable

• Fluent in project management tools: experienced with Asana or similar platforms for organizing work and maintaining visibility

The person in this role must embody Hiya’s key values of Serving our customers, Doing rather than observing, Improving ourselves and our business, Owning and holding ourselves accountable for success, and Leading by showing up with a point of view, engaging in open discussion, listening respectfully to others opinions and committing to decisions.

The requirements listed in the job descriptions are guidelines. You don’t have to satisfy every requirement or meet every qualification listed. If your skills are transferable we would still love to hear from you.

More Details

The base compensation for this role is $140,000 to $175,000. When determining compensation, a number of factors will be considered: skills, experience, job scope, location, and competitive compensation market data.

• Start Date: Immediately

• Status: Full-time

• Type: Hybrid, 2 days per week in our Seattle office

• Location: Seattle, WA

• Travel Requirements: 15-25%

• Department: Marketing

• Reports to: Director of Product Marketing

• Direct Reports: None (IC role)

Benefits

• Equity compensation

• 401K program with 3% match through Fidelity Investments

• Self managed vacation plan

• 15 Paid holidays including Recharge Days

• 100% covered medical, dental, and vision for the employee and 50% coverage for dependents

• Flexible spending, health savings accounts and Pretax dependent day care savings plan

• Paid parental leave

• Voluntary Life and AD&D, and Accident insurance options

• Employer-paid life insurance

• Employer-paid long-term disability coverage (in qualifying states)

• Donation Matching for a charity of your choice (up to $1,000/ year)

• $1,000/year reimbursement in Professional Development funds

This position is based in Seattle, WA, USA.

We are building a team with a variety of perspectives, identities, and professional experiences. We evaluate great candidates through a business lens and we strongly believe that diversity and unique perspectives make our company stronger, more dynamic, and a great place to build a career.

Our team has won various awards over the last 4 years from Built-in Seattle and Seattle Business Week to #86 on Deloitte Technology Fast 500 and Forbes #1 Startup Employer. Here at Hiya, we are a people-centric company focused on helping each and every one of our employees grow both personally and professionally. We feel that creating a team culture of support and empowerment to challenge the status quo results in an energized and passionate team that is continuously challenged and passionate about the work they are doing. You'll love working here if you are looking for an innovative challenge that is disrupting an industry. Come join us!