GTM Engineer

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re looking for a GTM Engineer to help us optimize, integrate, and scale our Go-To-Market (GTM) operations and technology systems across marketing, sales, sales development, and customer success.

About the role:

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent 
• Exempt

  The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.

  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    • Zone A:  $131,500 - $181,000
    • Zone B:  $125,000 - $172,000
    • Zone C:  $118,00 - $163,000
  • Canada  (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
    • $148,500 - $205,300
• Reporting to the Director, Marketing Technology & Automation

As a GTM Engineer, you’ll … 

• Drive the strategic integration and automation of our GTM tech stack (Clay, 6sense, Outreach, SFDC, Marketo, etc.), including the incorporation of AI-powered solutions.
• Partner with key GTM stakeholders including marketing, sales, sales development, customer success, partnerships, business technology and data teams to understand business requirements.
• Spearhead the use of AI for our GTM operations to enable smarter automation, better data quality, deeper personalization and scalable engagement programs.
• Orchestrate multi-system enrichment workflows and develop documentation to support widespread GTM user adoption and expedited troubleshooting.
• Build thoughtful automations that provide insights and enable data-driven decision-making for our BDR, SDR, AE, Partner, Marketing and Success teams.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

You’ll thrive as a GTM Engineer if you:

• Have extensive experience (4+ years) in GTM technology, particularly with systems like Clay, Salesforce, Outreach, Marketo, 6sense, and Clari. You’re comfortable working with AI-powered tools to drive automation and personalization.
• Are strategic and results-driven: You can translate business goals into actionable technical solutions, leading automation & integration use case development from ideation to implementation.
• Excel in cross-functional collaboration: You have experience working closely with Sales Leadership, Business Technology, and Operations teams to prioritize and drive impactful use cases that improve GTM performance.
• Have a proven track record in implementing scalable GTM systems: You’ve led projects that streamline operations, improve key funnel or lifecycle metrics, and enable smarter decision-making using AI.
• Are passionate about GTM innovation: You stay up-to-date with the latest in AI technology and are excited about leveraging it to optimize our GTM operations across Sales, Marketing, and Customer Success.
• Have excellent communication skills: You can effectively engage both technical and non-technical stakeholders, driving adoption of complex solutions and automation across the organization.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.