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The VP of Business Development will drive strategic partnerships and develop AI solutions, manage partnerships, oversee go-to-market strategies, and train sales teams.
Top Skills:
Ai PlatformsApi ManagementAWSCi/CdCloud PlatformsDeveloper ToolsEnterprise SoftwareGitAzureSalesforceSAP
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Taking applications from CT, FL, GA, IA, IL, MD, MA, NC, NY, OH, RI, SC, TN, VA
Primacy is looking for a highly motivated and results-driven Vice President, Business Development to join our dynamic Strategic Services team. The mission is to grow our portfolio of Fortune 500 clients across financial, insurance, higher ed, healthcare and manufacturing seeking top caliber partners providing custom web app development, performance marketing, and experience solutions that drive business performance. You'll lead solutioning sessions with prospective C-level marketing and tech leaders and Primacy's top capability experts. The ideal candidate is a self starter with a passion for sales, excellent prospecting and team selling skills.
Measures:
SPAN OF CONTROL: You will have an associate supporting you with the day-to-day operational tasks such as processing inbound leads, scheduling meetings, and preparing prospect information so you can focus on building strategic relationships.
RESPONSIBILITIES:
QUALIFICATIONS:
The Perks:
Physical DEMANDS AND WORK ENVIRONMENT
Primacy is looking for a highly motivated and results-driven Vice President, Business Development to join our dynamic Strategic Services team. The mission is to grow our portfolio of Fortune 500 clients across financial, insurance, higher ed, healthcare and manufacturing seeking top caliber partners providing custom web app development, performance marketing, and experience solutions that drive business performance. You'll lead solutioning sessions with prospective C-level marketing and tech leaders and Primacy's top capability experts. The ideal candidate is a self starter with a passion for sales, excellent prospecting and team selling skills.
Measures:
- Qualified lead generation
- New & existing client sales
- Conversion rate
SPAN OF CONTROL: You will have an associate supporting you with the day-to-day operational tasks such as processing inbound leads, scheduling meetings, and preparing prospect information so you can focus on building strategic relationships.
RESPONSIBILITIES:
- Partner with Strategy Services team for warm introduction to new contacts within existing accounts.
- Partner with Performance Team to generate leads through various outreach programs including conferences.
- Work your network and build relationships with vendors and other lead source partners.
- Build and maintain a strong pipeline of prospective clients to achieve sales targets.
- Conduct market research to identify potential industries, businesses, and decision-makers needing digital marketing services.
- Present and demonstrate digital solutions to potential clients, effectively communicating value propositions.
- Negotiate contracts and close deals to drive revenue growth in digital marketing services.
- Maintain accurate and up-to-date records of sales activities and customer interactions in CRM systems.
- Meet or exceed monthly and quarterly sales goals.
QUALIFICATIONS:
- Proven experience in sales, business development, or a related role with a focus on lead generation of professional services to Fortune 500, Higher Education or other challenger brands looking to punch above their weight.
- Familiarity with CRM software, qualification processes (BANT, CHAMP, or MEDDIC) sales prospecting tools, and digital marketing concepts.
- Need strong story telling skills particularly in differentiation and overcoming objections
- Strong prospecting, relationship building and networking abilities with a track record of successfully closing new business deals in a team selling environment with agency Subject Matter Experts
- Executive presence, excellent communication, negotiation, and interpersonal skills.
- Self-motivated with a hunter mentality and a drive to succeed.
- Ability to work independently and as part of a team in a fast-paced, target-driven environment.
- Bachelor's degree in business, marketing, or a related field is preferred but not required.
The Perks:
- Top performance bonus paid quarterly
- The best co-workers you’ll ever find
- Unlimited PTO
- Medical, Dental, Vision, 401(k) plus match
- Ongoing training opportunities
- Planned outings and team events (remote workers included!)
Physical DEMANDS AND WORK ENVIRONMENT
- Prolonged periods of sitting at a desk and working on a computer.
- Occasional standing, walking, or lifting of office supplies (up to 10–20 lbs.)
- Frequent communication via phone, email, and video conferencing.
- Work is performed in a temperature-controlled office environment with standard lighting and noise levels.
- Position may require occasional travel to client site
EEO & Accessibility Statement
DIGITAL UNITED is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact [email protected].
DIGITAL UNITED is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact [email protected].
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
