Growth Product Manager (Multiple Levels)

About Stepful:

Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—especially those from underserved communities—launch high-demand healthcare careers.

In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to build talent pipelines and address the growing shortage of allied health workers. Our graduates, including Medical Assistants, Pharmacy Technicians and more, go on to work at major employers like CVS, NY-Presbyterian, and Walgreens.

Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $31.5M Series B led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.

We’re unlocking the full potential of the global workforce—improving access to quality healthcare for everyone, everywhere.

Our values:

We credit much of our success to our exceptional team. We’re looking for mission-driven individuals who thrive in fast-paced, sometimes ambiguous environments, and embody our four core values:

Care first: We do whatever it takes for our students to succeed.

Learn quickly: We test, learn with data, and iterate.

Build together: We win when we rely on each other.

Own it: We show up, take initiative, and show pride.

As our Growth Product Manager, you’ll be responsible for designing high-impact, data-driven product experiences that drive student success from program discovery to graduation. You’ll lead initiatives that fuel organic growth, improve conversion and retention, and increase lifetime value through cross-sell and pricing experimentation. From refining referral programs to enhancing lifecycle engagement, you’ll work across the full student journey — always rooted in experimentation and a deep understanding of our users.

You’ll collaborate closely with design, engineering, data, growth marketing, and operations to learn quickly, ship quickly, and build scalable infrastructure to support long-term growth.

• Drive organic growth across the student lifecycle by optimizing conversion funnels, amplifying referrals, and enhancing product-led acquisition features.

• Experiment and iterate on lifecycle engagement and re-engagement strategies to reduce churn and boost activation.

• Develop and refine pricing strategies and cross-sell experiences to maximize student lifetime value across programs.

• Partner with engineering and data to improve our growth data platform, including marketing attribution, tracking infrastructure, and experiment tooling.

• Be the voice of the student — deeply understand user behavior and use those insights to inform roadmap and product decisions.

• Communicate vision and priorities clearly across stakeholders, making smart trade-offs and aligning teams toward shared growth goals.

This job is for you if:

• You have 5+ years of consumer facing growth product management experience,

• A BA/BS degree in a quantitative discipline: computer science, statistics, applied mathematics, operations research, engineering, economics, etc.

• A track record of driving organic growth through product experiments and initiatives.

• You are highly analytical (proficient in SQL & data visualizations) with strong communication skills to relay those insights

• Ability to build relationships and influence decisions at various levels across all different team members

• Bias to action with the ability to consider trade-offs and make decisions amongst competing priorities

• You aren’t afraid to roll up your sleeves and be hands on to get the job done

Bonus points if:

• You have previous startup experience especially at B2B2C or B2C EdTech/Healthcare.

• Understanding of technical aspects of software development (ex. should be able to search through GitHub).

• Experience working with Marketing Attribution and integrating/building tools to centralize data tracking.

ABOUT THE INTERVIEW

Step 1: Intro Call with Recruiter

Step 2: Intro Call with Head of Growth

Step 3: Take-home assignment

Step 4: Virtual panel interview

Step 5: Onsite interview at office in SoHo, NYC

Compensation

$120-$180k / 0.02-0.06% equity

Compensation for this role will fall within the pay range listed and will be determined based on job-related factors including, but not limited to, skills, experience, qualifications as well as interview evaluation. Ranges are market-dependent and may be modified in the future.

At Stepful, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.