Growth Product Manager - CRO manager (E-Commerce)

Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations. 

Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, NumNum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart. 

Role Overview

We are looking for a Growth Product manager (e-commerce) to own the bridge between our brand identity and our technical growth engine. You won't just tell our brand story; you will build the automated funnels, data pipelines, and web experiences that deliver that story to millions. You are as comfortable in Shopify as you are in a creative briefing. Your goal is to maximize Customer Lifetime Value (LTV) and lower Customer Acquisition Cost (CAC) through technical experimentation and high-fidelity brand execution.

Key Responsibilities

• Full-Funnel Technical Optimization: Own the DTC website experience by improving the Customer journey onsite. Lead CRO initiatives, A/B testing (using tools like Optimizely or VWO), and landing page development to ensure the brand journey is frictionless and high-converting.
• MarTech Stack Management: Oversee and optimize our marketing technology stack (Shopify, Klaviyo, GA4, Triple Whale, etc.). Ensure data integrity across all platforms for accurate attribution.
• Data-Driven Storytelling: Use SQL or advanced BI tools to analyze customer cohorts. Translate these technical insights into brand campaigns that resonate with specific high-value segments.
• Retention Systems: Understand lifecycle automation to brief the CRM team and build the strategy (Email/SMS) that goes beyond basic flows. 
• Technical SEO & Performance: Partner with engineering to ensure site speed, Core Web Vitals, and technical SEO architecture are best-in-class to support organic brand discovery. Will will focus also on LLM activation with the support of an Agency.
• Creative/Tech Liaison: Act as the "translator" between the creative team and the development team. Turn creative concepts into technical requirements for web features, custom apps, or interactive brand experiences.

Who You Are

• Experience: 4+ years in DTC/E-commerce, with a proven track record of scaling brands using technical levers.
• Analytical Rigor: Deep proficiency in Google Analytics 4 (GA4) and experience with multi-touch attribution models. Ability to write SQL is a major plus.
• Web Proficiency:  Strong understanding of Shopify themes and front-end customization, including HTML, CSS, JavaScript, and Liquid.
• Growth Mindset: You are fluent in A/B testing and experimentation best practices, you don't guess; you test, learn, and iterate. You have partnered closely with the paid marketing teams to continuously improve performance across the funnel.
  

Key Performance Indicators (KPIs)

• ROAS (Marketing Efficiency Ratio): Total Revenue / Total Ad Spend.
• Conversion Rate (CVR): Continuous improvement of site-wide and landing page conversion.
• LTV/CAC Ratio: Scaling the brand profitably by increasing repeat purchase rates.
• Site Performance: Improving Page Load Speed and Core Web Vitals.

We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.