Marketing Technology Specialist

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
As a Marketing Technology Specialist at DraftKings, you will spearhead the development of a more data-driven and automated digital marketing strategy. This pivotal role involves partnering with marketing leads across all of our channels and verticals. Your efforts will be integral in driving stakeholder engagement across multiple functions and ensuring an efficient and impactful digital marketing strategy.
What you'll do as a Marketing Specialist

• Collaborate with marketing leadership and digital marketing teams to gain alignment on a strategy for the future of DraftKings' digital marketing operations and measurement.
• Provide support to stakeholders as a general subject matter expert on our tech stack.
• Leverage platform and customer data to inform decisions and share results with partner teams.
• Communicate with senior leadership effectively to share results and maintain alignment on priorities.
• Evaluate tech & tool solutions and work with potential vendors to integrate with DraftKings' technology.

What you'll bring

• At least 3 years of experience in marketing or strategic roles, with a strong preference for experience in digital marketing within consumer-focused industries.
• An analytical mind that is experienced with data and can operate autonomously to make decisions with incomplete data.
• Innovative and solutions-focused approach with experience driving new ideas and hypotheses that improve business metrics.
• Deep understanding of both prospective and existing customer journeys, with a keen insight into the needs and behaviors that influence these journeys.
• Hands-on experience with leading mobile measurement partners (MMPs) such as Singular, AppsFlyer, and Branch, including SDK implementation, attribution configuration, and event tracking.
• Strong storytelling abilities with the skill to communicate complex ideas in a clear and engaging manner to senior leadership, influencing decision-making and strategic direction.

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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.