Growth Marketing Senior Associate

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
DraftKings is looking for a self-starter with strong campaign management skills and a data-driven mindset to focus on digital marketing. You'll work in a fast-paced environment and leverage your prior experience to bring new and exciting campaigns to life. You will be an integral part of the Growth Marketing team and manage the creative workflow and delivery for critical acquisition & retention moments across DraftKings' products. Our company is agile and values transparency, high levels of autonomy, and cross-functional collaboration.
What you'll do as a Growth Marketing Sr Associate

• Develop digital media buying strategies across Paid Social channels for our products.
• Launch & optimize new user acquisition campaigns across Paid Social channels to meet larger team goals, KPIs, and results.
• Identify and execute A/B tests to draw insights critical for growth and optimization.
• Conceptualize new and innovative ads, collaborating cross-functionally with creative, brand, and product.
• Coordinate cross-functionally with Marketing, Operations, and Product teams to develop compelling marketing campaigns that drive user acquisition or drive user retention.
• Analyze campaign performance for cross-functional stakeholders and collaborate with our Marketing Analytics team for insights & next steps.
• Lead day to day communication with external agency and ad partners

What you'll bring

• Bachelor's degree in Marketing, Business, Economics, Mathematics, or a related field and/or at least 2-3 years of experience with digital marketing.
• Knowledge in digital media optimization, including A/B testing, conducting analysis on ad buys, and understanding of bidding algorithms or manual bidding approaches.
• Solid understanding of ad inventory, ad platforms, and best practices where actively buying media.
• Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints.
• Proficient in Excel; SQL is helpful
• A passion for sports and gaming is a plus.
• Willingness to work unconventional hours around sports calendar and tentpole moments

#LI-AH1
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 70,400.00 USD - 88,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.