The position:
The Marketing team is looking for a strategic, execution-focused Growth Marketing Manager to play a key role in driving full-funnel marketing initiatives. This person will identify opportunities across campaigns, content, and performance, and work collaboratively with the broader marketing team, including an existing growth marketing manager, to bring high-impact ideas to life.
This is a hands-on role for a marketer who can spot gaps in growth strategy, propose smart solutions, and own the execution. If you're a Growth Marketing Manager who’s naturally curious, a strong communicator, and thrives in a fast-paced, collaborative environment, you’ll make an immediate impact on a team that values initiative and clear communication.
What you’ll do:
- Execution Ownership: Lead the development and launch of integrated campaigns across paid media, email, SEO, ABM, and events, both in acquiring new prospects and expanding existing customers
- Opportunity Identification: Audit the funnel and flag underperforming areas or strategic gaps, providing well-formed recommendations to guide the team’s priorities
- Content Coordination: Work cross-functionally to define and deliver the right assets for each stage of the buyer journey
- Performance Analysis: Monitor campaign performance, analyze outcomes, and iterate based on insights to maximize impact
- Cross-Team Collaboration: Work closely with product, sales, and operations to ensure alignment across messaging, targeting, and workflows
- Process & Tool Optimization: Support improvements in campaign operations, reporting, and automation to increase efficiency
You are:
- Curious & Strategic: You ask “what if?” and “why not?” and enjoy testing new paths to growth
- Solutions-Oriented Communicator: You surface opportunities with proposed solutions and collaborate effectively internally and across teams
- Hands-On Executor: You’re ready to roll up your sleeves to build, launch, and refine campaigns across multiple channels
- Analytical & Data-Driven: You use metrics to guide your decisions and measure your impact
- Collaborative & Flexible: You work well in dynamic environments and are energized by working across functions to achieve shared goals
- 5–8 years of B2B marketing experience, ideally in SaaS, cybersecurity, or identity/fraud prevention
- Proven ability to plan and execute cross-channel marketing campaigns
- Have strong content marketing instincts and understanding of the buyer journey.
- Proficient in HubSpot and Salesforce, with the ability to manage campaigns and workflows confidently
- Possess a solid grasp of account-based marketing (ABM) principles, with hands-on experience leading or supporting ABM programs
- Comfortable interpreting marketing performance data to inform campaign improvements.
- Excellent written and verbal communication skills
Extra points:
- Knowledge or experience with Propensity
Top Skills
Similar Jobs
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories



