The Growth Marketing Manager will design and execute marketing programs to drive awareness and acquisition, managing campaigns and collaborations across teams, while optimizing performance based on data insights.
About Outreach
Outreach, founded in 2014, is the only complete AI Revenue Workflow Platform that helps sales leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. Outreach infuses agentic AI to power 100s of use cases across sales motions. From new logo prospecting to renewal and expansion, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Global organizations use Outreach to power their revenue teams, including SAP, Siemens, Snowflake, ZoomInfo, and Verizon to name a few. To learn more, please visit www.outreach.io.
The Role
We are seeking a creative and results-driven Growth Marketing Manager to join our Growth Marketing team, reporting to the Sr Director of Growth Marketing. In this pivotal role, you will design, execute, and optimize marketing programs that drive awareness, engagement, and acquisition. The ideal candidate is a strategic thinker with hands-on experience developing and managing marketing initiatives in a fast-paced environment.
Location: Remote within the US
Your Daily Adventures Will Include
- Research, identify and manage 3rd party programs with industry partners that can generate awareness and demand generation through selective advertising, podcasts, webinar programs
- Develop and manage monthly hosted webinar program as well as our virtual product launch events to showcase Outreach as thought leaders and drive demand with customers and prospects
- Manage large, brand to demand advertising campaigns such as DOOH ads
- Manage other demand generating campaigns such as content syndication, executive appointment setting and thought-leadership video series.
- Provide Events support as it relates to promoting the third-party and hosted events and follow up activity
- Collaborate with cross-functional teams—including segment marketing leaders to ensure program alignment with segment objectives and revenue targets, and product marketing to ensure alignment with corporate and persona-based messaging.
- Track, measure, and report on program performance, providing actionable insights and recommendations for continuous improvement.
Basic Qualifications
- 4+ years of experience in B2B marketing program or campaign management, preferably within a SaaS or technology company.
- Experience managing large budgets and aligning them to business priorities
- Strong sense of creativity, imagination, and innovation
- Strong attention to detail with an analytical mind and outstanding problem-solving skills.
- Excellent project management, organizational, and communication skills.
- Ability to work collaboratively in a fast-paced, high-growth environment.
- Data-driven mindset with a passion for testing, learning, and optimizing marketing programs.
#LI-AM1
Why You’ll Love It Here
• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
Top Skills
Advertising
B2B Marketing
Content Syndication
Data Analysis
Demand Generation
Project Management
SaaS
Webinar Programs
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