Growth Marketing Manager

Our mission at Groma is to build and operate a real-estate-backed cryptocurrency for the world. In doing so, we hope to provide an alternative stable global currency, democratize real estate ownership, and help to build better cities. Given our goals, Groma is one part real estate firm, one part technology startup. As a real estate firm, we focus on acquiring, renovating, and developing buildings in the cities in which we operate. As a technology startup, we focus on enabling the efficient operation of the real estate arm of the business, expressing all of our real estate assets on the blockchain, and building the digital currency that represents fractional ownership of our real estate portfolio.

Groma is redefining what it means to rent and invest in cities. As our first marketing hire, you’ll lay the foundation for a marketing function that reaches across investor relations, resident engagement, acquisitions, and brand development. You’ll partner with leadership across departments to craft compelling narratives, build scalable systems, and execute impactful strategies that support our mission.

Responsibilities 

• Collaborate with Groma’s executive team to build the marketing foundation, from planning to execution. 
  Develop brand plans, GTM strategies, and messaging for key audiences — investors, residents, brokers, partners, and employees.
• Manage and execute multi-channel campaigns across email (HubSpot), social, digital, events, and owned content channels.
• Work closely with investor relations and operations teams to produce newsletters, deal updates, webinars, and investor reports.
• Support and improve resident marketing through newsletters, drip campaigns, creative leasing strategies, and workflow optimization.
  Maintain consistent brand messaging and content across formats: landing pages, case studies, pitch decks, and educational material.
• Contribute copywriting and storytelling for the Groma website, community investor campaigns, press releases, and investor outreach materials.
• Drive engagement through events, social media, and outreach to audiences such as investment clubs and crypto communities.
• Partner with leadership and design to refine internal and external communications for recruiting, compliance, and culture content.
• Analyze marketing performance to inform strategy and iterate on campaign effectiveness.

• 3+ years in a marketing, brand, or communications role at a startup, corporate, or agency environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience owning end-to-end campaigns and building messaging from scratch in ambiguous environments.
• Ability to translate insights into clear briefs and content across web, email, and social platforms.
• Strong communicator who thrives in fast-paced, cross-functional teams with shifting priorities.
• Familiarity with tools like HubSpot, Google Analytics, SEO platforms, and CMS systems.
• Ability to juggle multiple projects, manage stakeholder input, and meet deadlines with minimal oversight.
• Strength in taking a complex idea and making it relatable.
• Bonus: Familiarity with investor relations, financial products, or blockchain/crypto ecosystems is a strong plus.

At Groma, we’re looking to build something big and are on a very fast growth trajectory. While a healthy work-life balance is important to our team, we want to be upfront that there may be times when we expect commitments outside of the standard 9-5. We strive to respect individuals and their needs, while also acknowledging the reality that we have a small team that is trying to accomplish some very ambitious goals in a short period of time.

We are also focused on maintaining our dynamic in-office culture at Groma’s headquarters in beautiful downtown Boston, Massachusetts. We believe that in-person collaboration and spontaneous interpersonal interaction is critical to the company’s success at this stage. Also, our office is great. We own the whole building and have made it very much our own space. We’ve got a gym, locker rooms, a game room, a rooftop garden, and all the normal stuff to make an office an effective and fun place to be. We understand that everyone will need to work from home or the road occasionally, but want to be transparent with this expectation.

We have an ever-evolving list of values and conventions that guide how we operate as a company, but here’s a high-level overview of how we think about doing what we do:

• We’re committed to building an inclusive, equitable, anti-discriminatory workplace that reflects the diversity of people and cultures that live, work, and play in the communities we seek to serve.
• We approach our work with pragmatic idealism that enables us to focus on our desire to make the world a better place in ways big and small while also being open to intelligent compromises that accelerate us on our path to serve our broader societal goals.
• Our whole team believes strongly in a value we shorthand as Justice League, not Superman. The challenges we are trying to solve require effective teams, not individual heroes. (Note: Yes… we are aware that Superman has been a member of the Justice League for quite some time now, but the analogy here is an easy, yet powerful, one for people to grasp. We don’t need a hero, we need a collaborative team of heroes who each bring something unique to the table to help solve problems that any of us individually would find daunting.)

• Competitive salary for the Boston area
• Early stage equity in a quickly growing startup
• 5% 401k match
• Fully covered high-quality health and dental insurance plans
• Fully covered commuter passes for bus, subway, boat, or commuter rail
• Unlimited PTO
• 13 official company holidays
• 1 floating holiday: We recognize that there are lots of holidays that are meaningful to different people in different ways and we want to celebrate that by enabling team members to have the time/space to commemorate those days however is appropriate, and using it as an opportunity - if they’d like to - to share the meaning of that day with the broader team
• Optional pet insurance for cats, dogs, lizards, frogs, and waterfowl
• A beautiful office in downtown Boston with a gym, locker rooms, game room, rooftop garden, and several catered lunches a week