LearnLux is the leading provider of workplace financial wellbeing that blends fiduciary digital planning with access to one-on-one guidance from Certified Financial Planner™️ professionals. LearnLux's award-winning program equips employees with a financial plan to guide them through decision points like budgeting, paying down debt, electing benefits, understanding equity compensation, starting a family, buying a home, saving for retirement, and more. Advanced reporting keeps our partners in the know, and drives results like reduction in financial stress, increased productivity, reduced employee turnover, greater use of pretax products, on-time retirement, and healthcare savings. LearnLux members feel great about their money, allowing their work and wellbeing to thrive.
We’re a remote-first company, backed by prominent investors such as Ashton Kutcher’s fund Sound Ventures and Salesforce CEO Marc Benioff.
The RoleLearnLux is scaling its enterprise go-to-market engine, and we’re hiring a Growth Marketing Manager to lead paid demand generation and full-funnel performance. We're looking for a data-driven B2B marketer skilled in paid acquisition, digital demand gen strategy, and HubSpot nurture programs — someone focused on converting leads and driving pipeline and revenue.
You’ll manage all paid channels — including Google, LinkedIn, paid social, and trade publications — owning channel mix planning, budget allocation, forecasting, and ongoing optimization. You’ll also build and refine the HubSpot nurture flows, lifecycle automation, and conversion programs that strengthen engagement and improve funnel performance.
This role partners closely with Sales and Marketing to align targeting, lead routing, and campaign execution. You’ll report to the Head of Marketing and play a key role in building LearnLux’s next stage of growth.
Key ResponsibilitiesPaid Demand Generation & Media Planning- Own paid digital strategy across Google Ads, LinkedIn Ads, paid social, trade publications, and other digital channels
- Lead end-to-end media planning including channel mix strategy, budget allocation, and forecasting
- Build and optimize demand programs that increase MQLs, SQLs, opportunities, and revenue
- Manage campaign performance, attribution insights, and ROI
- Own HubSpot as the marketing automation platform in partnership with Marketing, including scoring, segmentation, workflows, and reporting
- Design and launch multi-step nurture programs that drive conversion and pipeline acceleration
- Build lifecycle workflows that reduce funnel leakage and improve velocity from MQL → SQL → Opportunity
- Partner with Sales to operationalize lead routing, SLAs, and aligned funnel definitions
- Optimize our Webflow site for conversion through testing, UX improvements, SEO, and content updates
- Strengthen our organic presence across traditional search and emerging AI/LLM search experiences
- Build and manage landing pages for paid campaigns
- Build dashboards and reporting that connect marketing performance to pipeline and revenue in partnership with RevOps
- Surface insights that inform GTM strategy, campaign prioritization, and audience targeting
- Run experiments across the funnel to improve efficiency, CAC, and ROI
- 5–7 years in growth, demand generation, or performance marketing at a B2B SaaS, HR tech, or benefits tech company
- Deep hands-on experience owning Google Ads, LinkedIn Ads, and paid demand programs
- Expertise in HubSpot (segmentation, scoring, workflows, automation, reporting)
- Experience building nurture programs that increase conversion and accelerate pipeline
- Strong understanding of SEO and modern search behavior (including AI/LLM search)
- Proven track record driving measurable pipeline and revenue impact
- Ability to build dashboards, attribution models, and insight-driven recommendations
- Strong understanding of B2B funnels, lifecycle stages, and Sales/Marketing alignment
- A test-and-learn mindset and ability to thrive in a fast-paced, high-growth environment
- Familiarity marketing to HR/benefits professionals or working in employee benefits/HR tech
- Experience with ABM platforms, enrichment tools, or data providers (e.g., Clearbit, ZoomInfo)
- Knowledge of conversion rate optimization, GA4, and landing page experimentation
- Webflow landing page design experience
- Remote-first company structure
- Medical, dental, and vision
- 401(k)
- Mental wellbeing (Talkspace)
- Financial wellbeing (LearnLux)
- Paid vacation and sick leave
- Paid sabbatical after 5 years of service
- A supportive, inclusive team culture
- Opportunities for continuous learning and growth at a fast-growing startup at the cutting edge intersection of financial wellness and technology
LearnLux strives to be an inclusive workplace and values learning from and engaging across different perspectives. Women, people of color, LGBTQIA+ individuals, and members of other minority or marginalized groups are strongly encouraged to apply.
LearnLux is proud to be an equal opportunity employer and does not discriminate against candidates on the basis of race, ethnicity, color, national origin, age, religion, sex, gender, sexual orientation, gender identity, marital status, disability, or veteran status.
We are committed to fostering an environment that embraces diversity and inclusion and are seeking candidates from a variety of backgrounds, experiences, abilities, and perspectives to join our team. If you are interested in this opportunity but not sure if you fit this role, please apply and include a note to let us know of your interest. We’re excited to speak with you about joining our team!
The pay range for this role is listed below. Individual compensation will be commensurate with the candidate's experience and local cost of labor.
Top Skills
LearnLux Boston, Massachusetts, USA Office
Boston,, Boston, MA, United States
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