Growth Marketing Manager, North America

Within 1 month, you will:

• Experience a comprehensive onboarding that includes an insight to our teams, culture, and product
• Own budget and performance for all our core PPC channels in the US:
 → SEM: Google Ads, Bing AdsDirectories
 → PPC: Capterra, E-learning Industry
• Launch your first marketing experiments to scale lead generation while being ROI efficient

Within 3 months, you will:

• Take over budget and performance for paid social: LinkedIn / Facebook Ads 
• Be accountable for the business opportunities in the US and their cost on paid channels
• Define and execute your marketing experiment roadmap to scale our paid channels & improve every paid marketing touchpoint
• Partner with US BDRs to improve paid leads follow up and increase conversion rate to business opportunities on these leads

Within 6 months, you will:

• Collaborate with the rest of the US marketing team (content, events, product marketing) to create more ambitious & complex campaigns
• Follow up on business opportunities with Sales 
• Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry

Within 12 months, you will:

• Convert the learnings from your marketing experiments on paid channels into strategic insights to build the North American marketing roadmap
• Unlock new paid acquisition channels to scale demand generation in North America

The Skill Set

• Strong expertise with SEM (Google Ads) and Social (LinkedIn / Facebook Ads)
• Minimum of 2 years with first-hand online campaign management experience
• Data-focus: you start with numbers. You’re driven by performance
• Attention to detail: you know how to launch a campaign without a glitch and catch every typo
• Analytical skills: you quickly create reports, analyze performance methodically to identify bottlenecks and create experiments to tackle them
• Autonomy: you’re a problem solver who knows how to conduct projects on their own. You handle uncertainty well and quickly adapt in a hypergrowth fast-changing environment
• Written communication: your written communication is structured and crystal-clear
• Command of marketing automation tools (Marketo) and Salesforce a plus
• Experience in B2B SaaS is a plus
• Enthusiasm for our culture, explained here: https://bit.ly/Convexity_360L

What We Offer

• Compensation: Pay structure includes base salary, variable incentive pay, and company equity 📈
• Benefits/Perks: Comprehensive health insurance starting your first day of employment 🏥 RRSP contribution matching 🏦 Generous parental leave 👶 Professional development opportunities through our own platform 📚
• Balance: We offer unlimited days of annual PTO 🌴 5 days for sick leave 🤒 Holiday time in accordance with the Ontario Holiday Calendar 🗓 We are a remote-first organization and promote flexible work hours 🏠
• Diversity, Equity, and Inclusion: We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity. Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each group’s activities and providing a quick path to impact 🤝
• Corporate Social Responsibility: Review our CSR Charter:360learning.com/blog/corporate-social-responsibility-charter 🌎🌏🌍
• Culture: A framework that will help you make an impact - envision our way of working and our Convexity Culture:https://bit.ly/Convexity_360L & find out more about the teams, product and processeshttps://bit.ly/42H1ggC 🚀👩🏻‍💻🏆

Interview Process

• Screening call with the Talent Acquisition Manager 
• Interview with Global Director of Demand Generation
• Homework & Debrief with Global and Local Demand Generation Leads
• Team Interview 
• Culture-fit Interview with Chief Marketing Officer
• References & Offer!
→ Get ready using our Knowledge Base: https://bit.ly/42H1ggC