Growth Marketing Manager (Adobe)

Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.

In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions.

With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.

From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.

Our Growth Marketing Manager (Adobe) is an integral part of our Digital Marketing team at TELUS Digital. To help retain our deep culture of collaboration, this role will maintain an in-office presence in a hybrid capacity 2-3 days weekly. This role can be located in Boston, MA, Charlottesville, VA, Columbus, OH, or Durham, NC. 

As a Growth Marketing Manager (Adobe), you will leverage your expertise in Adobe Experience Platform applications (AEP, CDP, AJO, CJA) to lead complex business/technical integrations and impact our clients’ products through data-driven decisions. You’ll ensure our clients successfully adopt and leverage Adobe technologies as we launch their digital marketing campaigns!  

• You’ll lead complex strategy and execution projects across a variety of client apps and tools in the MarTech landscape with tools like Braze, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh.
  • Adobe Experience Platform (AEP), Customer Data Platform (CDP), Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA) are required.
• Drive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with various stakeholders
• You’ll coach project teams and mentor the Growth team to ensure client success, with a specific emphasis on leveraging Adobe Experience Platform applications.
• Lead discovery engagements to learn our clients’ business goals and determine their optimal marketing tech stacks, particularly focusing on the implementation and utilization of Adobe Experience Platform applications.
• You’ll train clients on how to use their marketing technology stack, including Adobe tools, and advise on best practices for optimization and scaling
• Lead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROI 
• You’ll provide feedback to internal teams on creative assets and content development
• Resolve a wide range of customer inquiries from basic education to technical operations, specifically related to Adobe Experience Platform applications
• Develop and launch multi-channel marketing strategies to improve engagement, conversion, and retention metrics, leveraging Adobe Experience Platform applications
• Collaborate with technology vendors to develop customized marketing solutions for clients, with a focus on Adobe technologies
• Analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization, and relevance, using insights from Adobe Experience Platform applications.
• Travel to client offices as needed

• 3+ years of professional experience in a client-facing marketing strategy role, with extensive experience in Adobe Experience Platform applications (AEP, CDP, AJO, CJA).
• Demonstrated proficiency in deploying campaigns in customer engagement platforms 
• Experience successfully developing and leading multi-phase projects with diverse stakeholders, particularly those involving Adobe Experience Platform (AEP) applications.
• You’ve led diverse, cross-functional teams and have coached and mentored team members
• Excellent written and verbal communication skills
• Proficient in HTML/CSS for emails, landing pages, content cards, and in-app messages
• You’ve successfully planned and deployed integrated digital marketing or communications campaigns to drive acquisition, increase retention, or improve customer long-term value, utilizing Adobe Experience Platform (AEP) applications.
• Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc., with a focus on Adobe Experience Platform (AEP) applications
• You can present complex ideas to clients and team members in a compelling and energetic way
• You’re empathetic to client needs and can help find solutions if problems arise, especially those related to Adobe Experience Platform (AEP) applications. 

At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence, and performance without regard to any characteristic related to diversity.

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