Growth Marketing Consultant– Lead Generation & Conversion Focus (Acquisition & Retention)

About the Role

We are seeking a results-driven Growth Marketer to define, capture, and convert Marketing Qualified Leads (MQLs) in collaboration with our Sales and Business Development (BD) teams. The ideal candidate will own the entire lead generation funnel - from identifying high-intent leads to nurturing them into sales-ready opportunities. You will leverage data-driven strategies, experimentation, and cross-functional alignment to increase conversion rates, shorten sales cycles, and drive revenue growth.

This role is perfect for someone who thrives in a fast-paced environment, loves analyzing performance metrics, and is passionate about turning marketing efforts into measurable business outcomes.

Once immediate revenue goals are achieved (ideally within 90 days; scalable new business), this role will own a full customer lifecycle as well. They will be responsible for retention, win-back/recapture, and expansion of growth marketing efforts.

Key Responsibilities

1. Define and Refine Marketing Qualified Leads (MQLs)

• Develop and document MQL criteria in partnership with Sales/BD teams, ensuring alignment on lead quality, intent signals, and conversion potential.

• Analyze customer and lead data to identify patterns, behaviors, and attributes that correlate with high conversion rates.

• Collaborate with Sales/BD to refine lead scoring models, ensuring MQLs meet both marketing and sales expectations.

• 2. Capture and Nurture MQLs

• Optimize lead capture channels (e.g., website forms, landing pages, chatbots, gated content) to maximize MQL volume and quality.

• Monitor lead quality and adjust targeting strategies to reduce wasted effort on unqualified leads.

• Design and execute lead nurturing campaigns (email, retargeting, personalized content) to move leads through the funnel.

• Develop and maintain a process for A/B testing (including but not limited to messaging, CTAs, and landing pages).

• Leverage marketing automation & existing marketing tech stack (e.g., HubSpot, etc) and AI (e.g. ChatGPT, Apollo AI sequencing, etc) to streamline lead routing, follow-up processes, conversion, and improvements to overall customer journey.

3. Drive Conversion with Sales/BD Teams

• Serve as a bridge between Marketing and Sales/BD, ensuring seamless handoffs and alignment on lead definitions, SLAs, and feedback loops.

• Regularly review MQL-to-SQL (Sales Qualified Lead) conversion rates and identify bottlenecks in the funnel.

• Create and share actionable insights with Sales/BD teams, such as lead source performance, content effectiveness, and customer pain points.

• Participate in sales meetings to provide context on lead sources, nurturing strategies, and conversion challenges.

4. Experiment and Optimize

• Build dashboards and reports that track lead quality and conversion performance including KPIs such as MQL volume, conversion rates, lead velocity, and pipeline contribution.

• Establish repeatable processes, identify new tools and workflows that will help improve marketing performance.

5. Cross-Functional Collaboration

• Capture & build customer lifecycle with the Revenue team.

• Work closely with business, product, and PR to align messaging and ensure a cohesive customer experience.

• Support Sales/BD teams with enablement materials (e.g., battle cards, case studies, Gamma deck/1pagers) to improve close rates.

Qualifications & Skills

Must-Have:

• 2+ years of experience in growth marketing, demand generation, or lead generation, with a proven track record of defining MQLs and improving conversion rates.

• Strong analytical skills with experience using tools like Google Analytics, CRM systems (Salesforce, HubSpot), and marketing automation platforms.

• Hands-on experience with A/B testing, landing page optimization, and lead nurturing campaigns.

• Excellent communication and collaboration skills - you’ll be the bridge between ToF MarComm/PR and Sales/BD.

• Confidence with lead scoring models and experience aligning marketing and sales teams on lead definitions.

• Data-driven mindset with the ability to translate insights into actionable strategies.

Nice-to-Have:

• Experience in B2B SaaS, consulting, or high-growth startups.

• Knowledge of account-based marketing (ABM) or predictive lead scoring.

• Experience with chatbots, conversational marketing, or AI-driven lead qualification.

• Background in sales enablement or rev ops.

What We Offer

• Opportunity to shape the growth strategy of a dynamic, mission-driven team.

• A collaborative and fast-paced environment with a focus on human-centric innovation & impact.

• Access to tools and resources to execute your strategies.

• Commission-based growth opportunities and client facing project work.

Systems, Apps, Tools

• Ashby ATS, MS 365/Teams, Gusto, Quickbooks

• Apollo, Hubspot, AdobeSign, Monday.com, Gamma

• ChatGPT Business, Zapier, Webflow + Memberstack, github, figma, flodesk, lovable

Next Steps

If you’re passionate about turning marketing into revenue and love the challenge of optimizing every stage of the funnel, we’d love to hear from you! Apply with your resume and a brief note on your approach to defining and converting MQLs for a B2B consulting company that embeds & executes along with their clients (think fractional with outcomes, not just recommendations).