Growth Marketing Associate

Today, 67% of students and 82% of low-income students can’t read at grade level by the end of third grade. That’s when students are supposed to go from learning to read to reading to learn. It’s America’s number one education crisis and we know how to fix it.

Ignite Reading delivers one-to-one virtual tutoring that teaches every student the foundational skills they need to become a confident, fluent reader. We pair students who need extra support with expert reading tutors who provide daily, 15-minute, Science of Reading-based instruction that rapidly closes their decoding gaps. We focus on the foundational reading skills—phonics, phonemic awareness, and sight words—kids need to master so they can decode a sentence. Students in Ignite Reading’s program achieve over 2 weeks of reading skills growth per week of instruction, and notably all students achieve the same outstanding results including students with IEPs, multilingual learners, students of color and those receiving free or reduced-price lunch.

Ignite Reading is a mission-driven public benefit corporation. We believe we can do well for our team members and shareholders while we solve one of the nation’s biggest challenges. We believe we will be more successful with a diverse team and are seeking candidates who have lived experience related to social justice, diversity, equity, and inclusion.

The Growth Marketing Associate plays a key role in connecting marketing efforts to qualified pipeline growth. This role bridges the marketing and sales functions by using account-based marketing (ABM) strategies, data insights, and engagement workflows to ensure that high-fit districts are identified, nurtured, and ready for outreach.

Working closely with the Sales Development Representative (SDR), this role helps improve lead quality, campaign follow-up, and the efficiency of outbound efforts. The Growth Marketing Associate ensures that the SDR’s time is spent engaging only with districts that have a clear need for Ignite Reading’s solution — enabling more qualified meetings, faster sales cycles, and greater revenue predictability.

This position reports to the Senior Director of Growth Marketing and collaborates closely with the Marketing and Sales teams.

• Use tools such as 6sense, HubSpot, and campaign analytics to identify and prioritize high-intent accounts showing engagement or buying signals.

• Build and manage ABM workflows and nurture sequences that move leads from marketing engagement to SDR readiness.

• Provide the SDR with actionable insights, engagement data, and tailored messaging for personalized outreach.

• Support outbound efforts by enriching data and aligning account research to Ignite Reading’s Ideal Customer Profile (ICP).

• Partner with marketing and sales leadership to improve lead quality and targeting based on conversion trends.

• Collaborate with the Field Marketing Manager on regional campaigns and webinar follow-ups to drive consistent engagement.

• Track and report on pipeline metrics including lead-to-meeting conversion rates, channel performance, and campaign attribution.

• Maintain accurate records of all account engagement activity within HubSpot.
  

• 1–3 years of experience in marketing, ABM, or sales development (experience in K-12 EdTech or mission-driven SaaS preferred).

• Working knowledge of HubSpot, 6sense, or similar CRM/intent platforms.

• Strong understanding of marketing and sales funnels, lead scoring, and conversion metrics.

• Excellent written and verbal communication skills.

• Analytical mindset with ability to translate data insights into actionable strategies.

• Highly organized and detail-oriented with a bias for execution.

• Team-oriented and comfortable collaborating across departments.

• Passion for literacy, education, and measurable impact.

We also ensure you have the tools you need to thrive both in and out of work.

• Employee Stock Options

• Medical, Dental, and Vision (80% employee coverage, 70% dependent coverage)

• Short-term Disability (100% employer paid)

• Technology Stipend

• Unlimited PTO + 12 paid holidays

• Professional Development Stipend

• Wellness Reimbursement

• Internet Stipend

• 12 Weeks of Parental Leave

• Voluntary Life Insurance

We believe in building and fostering a diverse and inclusive workplace environment. We are proud to be an equal opportunity employer where all applicants are considered for employment without attention to color, religion, sexual orientation, gender identity, national origin, veteran or disability status. Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements. We strongly encourage you to apply if you’re interested!

We are seeking candidates who have lived experience related to social justice, diversity, equity, and inclusion. We are a virtual organization with headquarters in the California Bay Area.