The Growth Marketer will drive digital acquisition and conversion through performance marketing, CRO optimization, and managing marketing initiatives across digital channels.
Job Description
We are hiring top-tier talent for M32 Labs, an innovative venture-backed company based in Silicon Valley dedicated to building cutting-edge AI-powered products for business clients worldwide.
At M32, we're not just another tech company- we’re creating world-class AI solutions that redefine industries. If you’re looking for a challenging and high-impact role at a fast paced startup, this is it.
What it'll be like working at M32:
Move fast and break things:
This is a company with 0 bureaucracy, and high impact. We are building world-class products, hiring a world-class team, and putting large resources behind our products & marketing. We are looking for talents who are willing to go above and beyond. **Deadlines may be tight, expectations will be high. If you're looking for a standard 9-5 job, this is not the place for you.
Autonomy & Creativity:
We value decision-makers and innovators. You’ll have the control to make decisions and lead your functional area.
Remote First:
M32 Labs is a remote employer, so talents having a strong sense of self-discipline, communication, ownership, and accountability is important to us.
High Impact:
Your work will directly influence thousands of users, with immediate deployment and feedback. You’ll never work on insignificant tasks. You will work directly with C-level executives.
Job Overview:
We are looking for a Growth Marketer to drive acquisition, conversion, and experimentation across all major digital channels. This is a hands-on, full-stack marketing role for someone with strong performance marketing foundations, creative problem-solving instincts, and the ability to operate across a broad range of marketing initiatives. You’ll work closely with our SVP of Marketing and executive team to scale campaigns, launch new initiatives, and fill key gaps while we scale the team.
Key Responsibilities:
1. Performance Marketing
- Manage and optimise campaigns across Google Search, Meta Ads, LinkedIn Ads, Bing, and other emerging platforms
- Research keywords, create campaigns, manage bidding strategies, test creatives
- Launch and experiment with new platforms (Reddit, X/Twitter, TikTok, programmatic, etc.)
- Analyse ad performance, conversion paths, and CAC metrics with strong analytical rigour
2. Landing Pages & CRO
- Build, test, and optimise landing pages (Framer experience strongly preferred)
- Implement A/B tests and multivariate tests to improve conversion rates
- Track behavioural data using tools like Hotjar, GA4, Posthog, or similar
3. Strategy & Execution
- Work closely with the SVP of Marketing on new go-to-market strategies
- Ideate and execute scrappy growth experiments - if something might work, you’ll try it
- Own and drive special projects across lifecycle, funnel optimisation, or community
- Take on tasks as needed to move projects forward
4. Generalist Marketing Ops
- Support hiring and onboarding of new marketing team members
- Fill operational gaps across SEO, lifecycle, or comms as needed
- Build repeatable systems and documentation to enable scale
5. Creatives & Copy
- Ideally, you’re capable of producing and testing basic creatives
- Strong written English and copy instincts - can iterate on landing pages and ad copy
- Bonus: familiarity with short-form video formats, motion graphics tools, or Canva/Figma
6. Cross-Channel Growth
- Assist with influencer outreach, co-marketing, and affiliate testing
- Manage email flows or lifecycle campaigns across onboarding, retention, and upsell
- Help shape the narrative across touchpoints, working closely with product and content
- Ideally, you have some experience with thought leadership content
Qualifications:
Experience
- 3+ years of experience in digital marketing, with a strong bias toward performance marketing and B2B
- Proven ability to manage significant budgets across Google, Meta, LinkedIn, etc.
- Experience building or optimising landing pages with CRO best practices
- Experience using AI tools such as ChatGPT, Claude, etc.
- Ideally: startup or high-growth company background
- Ideally, have experience working on marketing for SaaS tools and/or AI products
Skills
- Deep understanding of marketing fundamentals, analytics, and experimentation
- Strong proficiency in Google Ads, Meta Ads, LinkedIn Ads Manager, GA4, and Framer
- Strong copy instincts and design taste; capable of producing assets or guiding freelancers.
- Experience with marketing automation tools like Zapier, n8n, Make, etc.
- Bonus: experience with email marketing (Customer.io Klaviyo, Mailchimp, or similar), influencer outreach/campaigns
Mindset
- Self-starter who thrives in ambiguity and rapid iteration
- Collaborative, low-ego team player who’s willing to roll up sleeves and do the dirty work
- Operates with urgency and prioritises outcomes over activity
- Excited to work across time zones and jump into different projects as needed
Benefits
- Competitive compensation.
- Equity grant.
- Large pool of resources and team members to leverage.
- Health insurance.
- High level of autonomy / control over activities.
- Fast track to leadership.
Working Location:
This is a remote-first role. We welcome applicants from across the United States.
Top Skills
Customer.Io
Framer
Ga4
Google Ads
Klaviyo
Linkedin Ads
Mailchimp
Make
Meta Ads
N8N
Zapier
Similar Jobs
Cloud • Fintech • Software • Business Intelligence • Consulting • Financial Services
The Industry Growth Marketer will manage marketing resources, develop strategies, and lead campaigns to enhance demand generation and achieve growth objectives for Wipfli's targeted industries.
Top Skills:
Go-To-Market StrategiesMarketing MixMarketing Programs
Financial Services
As the Growth Marketer, you'll develop and execute marketing strategies, manage digital campaigns, build landing pages, analyze performance, and optimize growth funnels.
Top Skills:
CanvaChatgptFigmaGoogle AnalyticsGrammarlyHotjarHubspotJasperSurferseoWebflow
Consumer Web • eCommerce
The User Acquisition Manager will lead marketing efforts to grow user acquisition and retention through various digital channels, optimizing strategies for effectiveness.
Top Skills:
Modern Analytics ToolsSQL
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
