The Growth Lead will drive subscription sales for a tree subscription consumer model through testing, optimization, and innovative marketing strategies, focusing on climate impact.
Job Mission
Terraformation is seeking a senior-level growth operator to join a dedicated tiger team focused on rapidly scaling our Tree Subscription consumer model. The goal is to unlock $6 million in subscription sales over six months. This role is for a hands-on growth leader who thrives in fast-paced startup environments, knows how to test and scale acquisition channels, and can turn bold targets into measurable results.
Job Type: Contract – 6 months. Full-time (30-40 hours a week)
Location: United States, Remote
Salary: $11,267 – $13,000 per month
Responsibilities
- Experiment: Rapidly test and iterate across digital and offline channels (paid ads, partnerships, influencers, referral programs, vitality loops) to build demand and scale what’s working.
- Optimize Subscription Funnel: Drive improvements across awareness, conversion, and retention. Set up A/B tests, analyze funnel metrics, and implement quick wins that compound over time.
- Hack into New Audiences: Identify and exploit unconventional acquisition tactics to reach mass consumer audiences, with a focus on mission-driven storytelling that ties to climate impact.
- Build and Refine Growth Playbook: Document successful experiments and create a repeatable model for subscriber acquisition and retention, enabling the team to continue scaling beyond the 6-month sprint.
- Partner with the Executive Team: Report data-driven progress and translate learnings into strategic insights.
- This is the product we'll be asking you to scale... plant.terraformation.com
Minimum Qualifications
- 5–10+ years in growth roles at high-growth startups or consumer subscription businesses.
- Proven experience scaling B2C subscription models (e.g., sustainability, digital platforms, consumer goods).
- Deep understanding of CAC/LTV economics, churn reduction, referral mechanics, and rapid experimentation frameworks.
- Hands-on expertise in performance marketing (Meta, Google, TikTok) and partnership growth (influencers, affiliates, NGOs, or cause marketing).
- Track record of building viral loops, referral programs, or community-driven growth.
- Comfort operating with lean resources, moving fast, and learning by doing.
- Mission-driven mindset: excited to hack growth in the service of tackling climate change.
About Terraformation
Terraformation is committed to addressing climate change through the power of native forest restoration. Our portfolio of high-quality projects is designed to restore forests that will remove high quantities of carbon, renew ecosystems, enhance biodiversity, and create sustainable long-term community income and benefits. Our project teams have planted over one million biodiverse and native trees, stored 131 million seeds, supported 19 forestry projects, and created over 700 jobs through reforestation efforts worldwide.
Our innovative approach not only equips local forestry teams with training, technology, and access to capital, but also empowers businesses to be a part of the solution to climate change. By investing in our projects, businesses can directly address climate change, offset carbon emissions, meet net zero commitments, and enhance corporate sustainability initiatives.
Terraformation’s mission-driven global team, which includes experts in forest science, carbon markets, operations management, and business development, demonstrates how diverse backgrounds drive innovation and create significant impact.
Learn more at terraformation.com
We are an equal-opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We will consider qualified applicants with criminal histories in a manner consistent with applicable laws, including the Los Angeles Fair Chance Initiative for Hiring, where relevant.
Top Skills
Google
Meta
Performance Marketing
Tiktok
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