Group Product Manager, Salesforce

Forward Financing is a financial technology company based in Boston, Massachusetts with team members throughout the United States, Dominican Republic, and Canada. The company is on a mission to unlock the capital that fuels small businesses across America. Recognized as a Best Place to Work by Built In Boston and certified as a Great Place To Work®, Forward is investing in its employees, technology, and customer experience – with long-term success in mind every step of the way.

As the Group Product Manager (GPM) for Salesforce, you will be the strategic architect of Forward’s core operational engine. You won’t just manage a backlog; you will own the vision for how Salesforce enables our mission to fund small businesses faster and more reliably.

Leading a team of Product Managers, you will treat Salesforce as a premier internal product—balancing the needs of Sales, Underwriting, and Customer Success with the technical integrity of our global org. You will partner with DevOps and Platform Engineers to ensure our infrastructure is as agile as our business, overseeing the strategic evolution of our ecosystem to support massive scale.

• Define the Vision: Develop and drive the high-level product strategy and technical roadmap for the Salesforce platform, ensuring it aligns with Forward’s aggressive growth goals.

• Lead & Mentor: Manage a high-performing team of Product Managers, providing the coaching and framework necessary for them to execute on complex workstreams.

• Optimize the Ecosystem: Lead the strategic configuration of Salesforce (Sales Cloud, Service Cloud, and Financial Services Cloud integrations) to ensure it remains a competitive advantage for internal teams and channel partners.

• Bridge the Technical Gap: Act as the primary liaison between executive leadership and technical teams (Engineering/DevOps), translating business "whys" into technical "hows."

• Master the "Buy vs. Build" Balance: Lead rigorous due diligence on third-party AppExchange integrations versus custom Apex/LWC development to ensure long-term platform health.

• Drive Data-Driven Decisions: Define and leverage complex KPIs (e.g., lead conversion velocity, system uptime, user adoption) to prioritize the roadmap and report progress to the C-suite.

• Evangelize the Platform: Build deep trust across the organization, acting as a champion for Salesforce best practices and educating stakeholders on the power of the platform.

• Leadership Experience: 10+ years of relevant technology experience, with at least 5+ years in a Product Management leadership role (managing other PMs).

• Salesforce Expertise: Extensive experience building products within the Salesforce ecosystem. You should be deeply familiar with Salesforce’s capabilities, limitations, and the modern "well-architected" framework.

• Fintech Fluency: Experience in financial services or a high-volume transactional environment is highly preferred.

• Agile Mastery: Expert in applying agile methodologies to highly dependent, coupled projects crossing multiple workstreams.

• Technical Literacy: A technical degree (Computer Science or Information Systems) or equivalent deep "under the hood" experience with Salesforce development cycles (CI/CD, Sandboxes, Unit Testing).

• Strategic Communication: Ability to influence senior stakeholders and drive alignment on major investments and organizational changes.

Compensation:
Annual Salary: $179,000 - $225,000 USD
Annual Bonus: You have the potential to earn an additional 15% annual bonus.

At Forward Financing, we're committed to fair and transparent compensation. We believe in providing a compensation package that recognizes your skills, experience, and the unique value you bring to our team. We take a market-based approach to pay, regularly reviewing benchmark data to ensure our compensation remains competitive, equitable, and aligned with our performance-driven culture.

Final offers are determined by a variety of factors, including the candidate's qualifications, relevant experience, specific skills, and internal equity. This approach ensures that our compensation is competitive and equitable. Your recruiter will provide specific details on the expected base and variable earnings as it pertains to this specific role.

Total Rewards:

Additionally, we offer a comprehensive total rewards package, including but not limited to: medical, dental, vision, commuter benefits, a flexible time-off policy, paid parental leave, 401k match for US employees, wellness reimbursement, volunteering days, annual professional development budget, and charitable donation match.

Forward is proud to be a remote-first company, keeping workplace flexibility a top priority for our employees. As a business, we are focused on impact; we are more concerned with your contributions to the success of the company than where you get your work done. To help facilitate in-person collaboration, employees are welcome to work from one of our premiere office locations.

When we aren’t collaborating to drive business and support our customers, we’re finding virtual and in-person ways to get to know our colleagues, celebrate team wins, and have fun together!

• Drive the Mission - We believe in financial opportunity for underserved small businesses. We say “yes” when others say “no.”

• Keep It Real - We value direct communication, candid feedback, and authenticity. We are an open book.

• Act with Kindness - We create an environment where caring is cool and helping is the norm. We do the right thing.

• Shoot for Extraordinary - We are inspired by innovative thinking and continuous improvement. We never settle for yesterday’s best.

About Us:

Forward Financing is a fintech company based in Boston, Massachusetts with team members throughout the United States, Dominican Republic, and Canada. The company is on a mission to unlock the capital that fuels small businesses across America. Whether facing challenges accessing traditional financing or simply needing a convenient, flexible solution, Forward is committed to funding more of the millions of small businesses nationwide. By simplifying the requirements, streamlining the process, and using advanced proprietary technology, Forward is often able to deliver approvals within hours and funds that same day – giving more businesses the financial opportunity they need to thrive. Plus, with their dedicated teams and award-winning service, customers get personalized support when they need it most.

Since 2012, Forward has expanded access to capital by providing over $4.5 billion in funding to more than 87,000 small businesses. The company is A+ rated by the Better Business Bureau with an Excellent / 4.6 stars rating on Trustpilot.com. Recognized as a Best Place to Work by Built In Boston and certified as a Great Place To Work®, Forward is dedicated to empowering both its team and the customers they serve, helping them succeed and thrive.

US Equal Opportunity Employment Information

Forward Financing is proud to be an equal opportunity employer, and is committed to fostering a fair and inclusive culture built on a foundation of high performance and exceptional customer experience. With a laser focus on employee impact, we’re able to reduce biases and ensure the right people are in the right jobs to contribute to our mission. The varied perspectives of our people fuel innovation and make us a stronger team. By embracing what makes each of us unique, we create a supportive environment where people feel valued, accepted, and empowered to thrive.

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