Group Product Manager (Platform - Users)

Ready to be pushed beyond what you think you're capable of?
At Coinbase, our mission is to increase economic freedom in the world. It's a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform - and with it, the future global financial system.
To achieve our mission, we're seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company's hardest problems.
Our work culture is intense and isn't for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there's no better place to be.
While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.
The 'Users' organization, part of our Platform Product Group, holds a broad and critical scope at Coinbase, overseeing some of the company's most visible and high-traffic product experiences. This includes managing access to Coinbase's products-such as sign-in, sign-up, onboarding, KYC, recovery, and 2-step verification-as well as core identity-related surfaces like Profile, Settings, and Business Platform. This organization is fundamental to using every custodial Coinbase product and accessing and navigating our expanding product portfolio.
What you'll be doing (ie. job duties):

• Own product development from conception to launch, strategically expanding our core product offering.
• Collaborate deeply with Engineering, Design, and other cross-functional teams to develop and drive a cohesive product vision, strategy, and roadmap.
• Define, instrument, and analyze key metrics to guide product development and drive world-class operational rigor.
• Align teams (and the company) on a shared vision, then relentlessly execute against that vision.
• Clearly and consistently communicate vision, strategy, and progress with internal stakeholders, partners, and executive leadership.

What we look for in you (ie. job requirements):

• 8+ years of experience in Product Management.
• Proven ability to lead product strategy and align cross-functional teams including Engineering, Security, Compliance, Legal, Design, and Operations.
• Proven ability to evangelize and own product vision and strategy with significant executive-level visibility.
• Extremely strong analytical and prioritization rigor, gracefully navigating complex and ambiguous trade-off decisions.
• Clear, confident, and concise communication combined with the ability to build strong and trusted company-wide relationships.
• Creative and entrepreneurial with strong executional rigor and an aptitude for fast-paced and demanding environments.
• Committed to building robust and scalable systems to ensure Coinbase performs under all market conditions.
• Ultimately, able to land significant company-wide business impact congruent with Coinbase's global vision and strategy.
• Domain experience with "identity," KYC, onboarding, and/or IAM.

Nice to haves:

• Domain experience in Onboarding, Identity, or an adjacent domain isn't a must-have but is highly valued.

Job ID: GPPM06US
*Answers to crypto-related questions may be used to evaluate your onchain experience
Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include bonus eligibility + equity eligibility+ benefits (including medical, dental, vision and 401(k)).
Pay Range:
$243,865 - $286,900 USD
Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.
Commitment to Equal Opportunity
Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.
Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here) .
Global Data Privacy Notice for Job Candidates and Applicants
Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here . By submitting your application, you are agreeing to our use and processing of your data as required.
AI Disclosure
For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.
For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.
The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment . To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com